H&M AGAIN NO.1 USER OF CERTIFIED ORGANIC COTTON WORLDWIDE

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| Source: Hennes & Mauritz AB, H & M
H&M is again topping the list of the world’s biggest users of certified organic
cotton, according to Textile Exchange’s latest Organic Cotton Market Report
2013. With a 29% increase in the last year, H&M manifests its leading position.
This is part of the company’s strategic target to use only more sustainable
cotton by 2020.
“We congratulate H&M on its continued impressive demonstration of leadership.
H&M is a wonderful example of a company making meaningful change in the textile
industry. With its constantly increasing demand for organic cotton, H&M sends an
important signal to producers and at the same time makes more sustainable
fashion accessible and desirable to a broad target group.” says LaRhea Pepper,
Managing Director at Textile Exchange.

In 2013, 10.8% of the cotton used for H&M was certified organic, a continued
increase from 7.8% in 2012.

“We are very proud of this achievement and we have set a clear goal to further
increase our usage of certified organic cotton. This is part of our strategic
target to use only more sustainable cotton by 2020.” says Henrik Lampa, H&M’s
Environmental Sustainability Manager.

H&M headed Textile Exchange’s annual ranking already in 2010 and 2011 and took
the second rank in 2012. All organic cotton used for H&M is independently
certified. All garments containing at least 50% certified organic cotton are
clearly labeled with a dedicated hang tag.

“To achieve our ambitious target, we create a growing demand for certified
organic cotton, while additionally investing in Better Cotton and pioneering
recycled cotton. All together means major improvements for people and the
environment and makes clear business sense.” Henrik Lampa continues.

Better Cotton is cotton grown in a way that aims to reduce stress on the local
environment and to improve the livelihoods and wellbeing for farmers and their
communities. H&M is very actively involved in the Better Cotton Initiative
(BCI). Between 2011 and 2013 alone, H&M directly invested more than EUR 2
million in BCI’s Fast Track Program to equip farmers with the required know-how.
So far, more than 300,000 farmers have been trained. By the end of the financial
year 2013, Better Cotton represented 5% of H&M’s total cotton use.

Earlier this year, H&M launched the first products made with recycled cotton
that had been generated from consumer textile waste. This came after H&M had
launched the world’s first global garment collecting scheme, aiming to pioneer a
closed loop for textile production.

For more information please contact:

Media relations
Telephone: +46 8 796 53 00

Mail: mediarelations@hm.com

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,300 stores in 54 markets. In 2013, sales including VAT
were approximately SEK 150 billion. The number of employees amounts to more than
116,000. For further information, visit hm.com (http://www.hm.com).