VitaCig, Inc. Launches Two New Flavors: "Grace" and "Calm" -- Raises VitaCig Price to $5 Each

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| Source: mCig, Inc.

-- Nicotine-Free Tobacco-Free Smokeless Alternative to Traditional Cigarettes

-- Simply Vitamins + Natural Flavors Conveniently Vaporized by an eCig-like Device

-- VitaCig® Grace – The only eCig in the world containing Collagen

-- VitaCig® Calm – The only eCig in the world containing Valerian

BELLEVUE, Wash., Aug. 1, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. (OTCQB:MCIG) is pleased to announce that its wholly owned subsidiary VitaCig, Inc. has officially launched two exciting new flavors: VitaCig®  Calm and VitaCig® Grace targeting stress-reduction and skin rejuvenation. Additionally, the Company would like to announce that as of today the price VitaCig® will be increased to $5 each from $3 each. In light of the price increase, the Company has eliminated all shipping costs and order minimums for United States Domestic orders.

The VitaCig® is an innovative $5 device that is nicotine-free and smokeless. Instead of harmful toxins, the VitaCig® emits flavorful vapor comprised of vitamins, natural supplements, and organic flavors. The VitaCig® experience is unique and encompasses everything you love (or loved) about smoking without the things you don't. No tobacco smoke or cigarette smell. No more harmful tar, and no nicotine, just vitamins + flavored vapor delivered in a sleek metallic casing that looks and feels like an eCig. 

The VitaCig® comes in five great flavor combinations: Calm, Energize, Grace, Refresh, and Relax. Order one today by visiting: http://www.VitaCig.org.

New Flavors – "Calm" and "Grace"

VitaCig® CALM

When you need to de-stress or enjoy a moment of serenity throughout the day try VitaCig "Calm" the only nicotine-free eCig with Valerian. Valerian is widely used around the world for relieving mild nervous tension and sleep disorders. Also known for antispasmodic properties, dysmenorrhoea, and menstrual cramping relief. It can be beneficial for relieving pain from migraine & rheumatic pain.

Flavors: Matcha green tea + vanilla bean and valerian, a natural herb that has been shown to reduce anxiety and assist with insomnia. Encased in a snow-white colored casing.

VitaCig® GRACE

Vaporized Skincare - the only nicotine-free eCig with Collagen, the most important structural protein in the human body. The degradation of collagen causes wrinkles and other skin issues. As a result, collagen is one of the most popular supplements due to its skin healing properties that are considered to be the "glue that holds the body together".

Flavors: Mint + light cherry and collagen. Encased in a shiny metallic gold casing.

Every VitaCig® includes the following base Vitamins A, B, C, E, and CoQ10.

"Today we announced our entrance into two new markets: Skincare, and stress-reduction. Collagen is the only protein which the body is unable to regenerate on its own. As women age, they need to supplement their collagen loss. Many women world-wide take collagen pills on a daily basis and the industry is one of the fastest growing in the nutritional supplement space. Unlike the other VitaCigs, we chose to encase "Grace" in a sleek and shiny metallic gold, appealing to women as an accessory item like lipstick. We are very excited about VitaCig "Grace" and believe it has the potential to become category-killer. VitaCig "Calm" was perfected over nearly two months of rigorous testing. The natural matcha green tea extract coupled with vanilla-bean produces an incredibly soothing and satisfying flavor that we hope will become synonymous with our brand. This calming flavor is coupled with the delivery of valerian extract, one of the most impressive compounds in the world that has shown in multiple studies to significantly reduce stress levels," said Mark Linkhorst, CEO of VitaCig, Inc.

"When we launched VitaCig, we had no idea how much this product would positively affect the lives of our customers. Since launching only three months ago, we have listened to our customers and have innovated accordingly. The more customers use the product, the quicker they realize that VitaCig® is nothing like a traditional electronic cigarette. While it appears to satisfy ones urge to quit smoking traditional nicotine cigarettes, it more closely resembles chewing gum in terms of a consumer product. In other words, there are a multitude of additional applications we can address with this technology while mitigating the urge to smoke. As we have always stated, we see mobile vaporization technology as a unique opportunity to more efficiently deliver compounds/nutrients into the human body," said Paul Rosenberg, CEO of mCig, Inc. the parent of VitaCig, Inc.

VitaCig, Inc. Dividend and IPO Update

On July 29, 2014, The Company received its fourth round of comments from the Securities and Exchange Commission relating to the VitaCig, Inc. S1. In total the company received 9 comments, down from 19 the previous round, and 42 in the initial round. The company is preparing to file what it hopes will be the final S1/A in the next 10 days. The company reminds shareholders that the effective date for the VitaCig, Inc. spin-off and pro-rata dividend of (1) share of VitaCig, Inc. for every (1) share of mCig, Inc. will be the date the prospectus (S1/A) is declared effective by the SEC.

About VitaCig, Inc.

VitaCig, Inc. is a technology company that is harnessing mobile vaporization technology for medical delivery applications. The company has launched its first consumer product: The VitaCig, a $5 nicotine-free device that looks and feels like an electronic cigarette (eCig). Unlike a traditional eCig, the VitaCig delivers a vapor of natural flavors, vitamins, and phytonutrients. The company is currently a subsidiary of mCig, Inc. (Stock Symbol: MCIG) that is in the process of being spun-off to shareholders.

The traditional tobacco industry is estimated at nearly $900 Billion a year. Financial analysts from Wells Fargo, Goldman Sachs, and Citigroup predict that by 2022 Electronic Cigarettes will supplant the traditional tobacco industry and eventually grow into a $1 Trillion industry.

VitaCig is disrupting both the traditional tobacco industry and the growing electronic cigarette industry by appealing to the existing 1.2 Billion adults globally that smoke cigarettes, providing them with a nicotine and tobacco-free alternative that may assist in harm reduction. Moreover, the company is expanding the target market beyond the 1.2 Billion adults by appealing to non-smokers or occasional smokers with a superior method for the consumption of Vitamins, Nutrients, and other compounds with medicinal efficacy. – To learn more visit: http://www.vitacig.org/investors/investor-opportunity-subpage/.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

Paul Rosenberg
CEO
(425) 462-4219