Celsius(R) Launches Fitness Challenge With TriStar Motorsports and NASCAR Driver Blake Koch

BK Fitness Challenge Proven to Help Consumers Experience 93% Greater Fat Loss, Improve Cardio Fitness and Endurance, Boost Metabolism, Burn an Additional 100 Calories and Also Gives Participants a Chance to Win a Trip for Two to Miami, Florida, for 2014 Season's End Championship Race

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| Source: Celsius Holdings

BOCA RATON, Fla., Aug. 4, 2014 (GLOBE NEWSWIRE) -- Celsius®, the world's first Negative Calorie beverage backed by clinical science and the Official Energy Drink Partner for NASCAR Nationwide Series team TriStar Motorsports, is excited to announce the launch of the BK Fitness Challenge along with brand ambassador and NASCAR driver Blake Koch. The fitness challenge gives consumers a chance to kick-start and maintain a healthy lifestyle with Celsius, as well as the opportunity to attend the 2014 season's end championship race as Blake's personal guests in Homestead, Florida in November.

"Training for any race, big or small, isn't just about driving a car, but in fact, hard work and dedication to your health and fitness regimen play a large part in crossing that finish line," said Koch, who incorporates two Celsius beverages in his exercise routine each day. "I believe in the science behind the products because I have personally seen the results from more endurance, long-lasting energy, maintaining a healthy body fat percentage and especially being able to focus better on the competition and training. I think it is important for my fans and other athletes to have the chance to experience these benefits as well."

In an effort to help Blake's fans experience the same success he has with Celsius, participants are encouraged to drink one Celsius per day and post their progress pictures on social media with #BKChallenge for a chance to be his personal guest at the 2014 season ending championship race in Homestead, Florida on November 15th. The winner will receive VIP pit-passes, hotel and airfare for themselves and a guest.

"Our clinical studies reveal that by following this simple program, due to the unique formulation of Celsius fitness drink, consumers are able to experience significant benefits of moderate exercise including, but not limited to, increased fat loss and extra caloric burn during workouts," said Gerry David, President and CEO of Celsius Holdings, Inc. "We are excited to have Blake help share this with the 70+ million NASCAR fans, broadening our consumer reach and social media engagement as well as give those fans the chance to fulfill a dream of attending the Championship Race and ultimately encourage them to live a healthy lifestyle."

Additional Details:

  • Entry into the challenge is performed by submitting name and email address on celsius.com/bkchallenge and posting with the #BKchallenge.
  • Giveaways - Blake will chose one fan to receive two (2) VIP sponsor passes to the Championship Race Event scheduled to be held in Homestead, Florida on November 15, 2014 including reimbursement for up to $1000 airfare for up to 2 airline tickets, and reimbursement of not more than $500 for lodging expenses.

Celsius is the world's first and only negative calorie drink. In a University clinical study, participants who drank one Celsius per day experienced 93% greater fat loss as well as improved cardio fitness and endurance than the participants who had the placebo. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About TriStar Motorsports NC, LLC

TriStar Motorsports NC, LLC currently fields Toyota Camrys in the NASCAR Nationwide Series for Mike Bliss, Jeff Green, Will Kimmel, Blake Koch, Hal Martin, Eric McClure and David Starr. Located in Mooresville, North Carolina, TriStar Motorsports has competed in NASCAR's Sprint Cup and Nationwide Series since 1989; fielding cars for some of NASCAR's premier drivers including Bobby Hamilton, Greg Sacks, Phil Parsons, Mike Wallace, Jason Keller, Reed Sorenson, Tony Raines and others. To find out more information about TriStar Motorsports please visit www.tristarmotorsportsnc.com, like us on Facebook and follow us on Twitter.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Media Contact:
5W Public Relations
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Jacolyn Gleason