Offerpop Integrates with Hootsuite to Streamline Social Media Marketing Management

Offerpop-Hootsuite Integration now available within Hootsuite's App Directory; Empowers marketers to connect with consumers and cultivate lasting relationships

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| Source: Offerpop

NEW YORK, N.Y., Aug. 5, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Today, Offerpop announced the Offerpop-Hootsuite Integration, which combines Offerpop's market-leading consumer engagement platform with Hootsuite, the world's most widely used social relationship platform. With the Offerpop-Hootsuite Integration, marketers are empowered to connect with audiences, drive revenue and monitor social performance in a single interface.

The Offerpop-Hootsuite Integration seamlessly enables brands to increase reach, drive revenue through action-oriented campaigns, and gain valuable customer data to improve future marketing initiatives.

"The modern marketer is busier than ever, running multiple campaigns across a variety of digital properties to connect with today's social and mobile consumers," said Wendell Lansford, CEO of Offerpop. "Offerpop's integration with Hootsuite simplifies social marketing with a complete command center that provides actionable insights to drive measurable return."

"The Offerpop-Hootsuite integration has allowed us the opportunity to work with two market-leading companies in one streamlined suite," says Alissa Kitchen, Social Media Specialist at Ardene. "By managing our entire social presence from one dashboard, we can more effectively engage with our audience and maintain a cohesive social presence."

"Social media will continue to evolve, and marketers deserve an open partner ecosystem that fosters innovation, gives them choices and keeps social media operating the way it was meant to - organically," says Kevin Zellmer, Global Director of Enterprise Business Development at Hootsuite. "We're excited to provide customers from both sides with a piece of that ecosystem through the integration with Offerpop's market-leading engagement platform."

The Offerpop-Hootsuite Integration provides real-time management of Offerpop Campaigns and Offerpop Content within the Hootsuite dashboard, offering access to a suite of consumer experiences that enhance social and content marketing initiatives. The integration streamlines workflow to interact with audiences and monitor conversations, and includes publishing features to schedule promotions and amplify campaign messaging. Marketers can easily develop campaigns and visual content experiences, moderate content, and track results.

Using Offerpop and Hootsuite Pro or Enterprise? Install the Offerpop-Hootsuite Integration from the Hootsuite App Directory today at http://appdirectory.hootsuite.com/148/offerpop.

About Offerpop
Offerpop is a digital marketing software-as-a-service platform transforming how global brands connect, engage and convert today's mobile and social consumers into long-term loyal customers. Leading enterprises and agencies use Offerpop's integrated platform to power campaigns, content and commerce, and provide marketers with rich consumer data for smarter marketing decisions.

Offerpop is an ExactTarget Marketing Cloud partner, Facebook Preferred Marketing Developer, a Twitter Certified Product and has been highlighted as a recommended Instagram platform developer. Learn more at offerpop.com.

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