Bulldog Solutions Releases version 1.5 of Gameplan(TM) Enterprise Software

CRM and MAP integration transforms planning software into a true one-stop-shop for B2B marketing planning

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| Source: Bulldog Solutions Inc.

AUSTIN, Texas, Aug. 5, 2014 (GLOBE NEWSWIRE) -- Bulldog Solutions, a marketing technology company for B2B enterprises, announced the release of Bulldog Gameplan™ version 1.5, a SaaS-based enterprise marketing planning application launched in February. Gameplan™ is a solution that delivers the best possible marketing plan through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing's impact on business results. The new features and functionality in this version come directly from customer feedback to further integrate the software with existing technology investments and organization structures.

In the new release, Gameplan™ 1.5 is now integrated with marketing automation platforms like Eloqua and Marketo, and CRM platforms, like Salesforce.com, thereby further simplifying the enterprise planning process and completely automating reporting of marketing campaigns. Strong customer feedback also encouraged Bulldog to build sophisticated user-based permissions so that the software could accommodate the most complex organization structures and planning processes.

"Customers told us that MAP and CRM integration would take enterprise planning to an entirely new level," says Darin Hicks, CEO of Bulldog Solutions. "With this new functionality, users can deploy all marketing campaigns from within Gameplan™ 1.5 and then extract the performance of their marketing tactics from MAP and CRM real-time."

By leveraging these new features to Gameplan™ 1.5, marketing leaders can now:

  • Consolidate planning and trigger program execution from a single platform
  • Have a consolidated source for all marketing campaign reporting
  • Measure marketing performance real-time down to the most tactical levels
  • Customize the software experience for their unique organization structures and policies

"There has been very little innovation when it comes to B2B marketing planning," Hicks added. "With this release, Gameplan™ 1.5 will help marketing leaders stretch their investments in existing marketing technologies and bring another level of efficiency to running enterprise marketing organizations."

For more information about Bulldog Gameplan™, visit our website: http://www.bulldogsolutions.com/gameplan

About Bulldog Solutions

Bulldog Solutions is a marketing technology company that inspires B2B marketers with enterprise software and vivid marketing experiences. We believe in the science of marketing and our mission is to empower clients to take a disciplined, disruptive and data-oriented approach to their business. We call it Marketing in HD. For more information on Bulldog Gameplan™ go to: www.bulldogsolutions.com/gameplan.

Jennifer Gooding
Bulldog Solutions
512.477.7373