San Jose, CA, Aug. 6, 2014 (GLOBE NEWSWIRE) -- Posiq, a leading provider of customer relationship management solutions for the restaurant industry, announced a strategic partnership with MicroSale, a provider of dynamic point-of-sale (or POS) software to over 12,000 hospitality customers.
The partnership allows MicroSale's customers to begin using Posiq's big data CRM solution, which includes loyalty, promotion, and guest tracking capabilities. Posiq's platform seamlessly syncs with the POS systems sold by MicroSale, allowing MicroSale customers to easily integrate Posiq into their businesses.
"Posiq takes Loyalty and Customer Relationship Management to a whole new and incredible level," said Ken Willis, Vice President at MicroSale. "MicroSale's seamless integration to Posiq provides our customers with real-time and relevant data that store owners and operators can use to better understand their customer base and the value of each marketing campaign."
This partnership will allow restaurants to know their guests even better through the power of Big Data and directly market to them based on guest's preferences and behaviors. The system's ease of use and the dramatic results it generates makes it the perfect partner for MicroSale, which has a long legacy of providing value to its customers.
"Posiq brings Big Data to the restaurant industry," said Richard Onyon, Posiq's CEO. "We know this partnership with MicroSale will allow us to provide CRM solutions to a wide-array of new customers."
MicroSale has provided point-of-sale solutions to the restaurant industry since 1989 and has offerings for every facet of the industry, including bars, nightclubs, and full-service and fast casual options. The company is especially adept at evolving with the ever-changing restaurant software market and offering newer options such as online ordering solutions.
###
About Posiq
Posiq brings big data to restaurants. PosiqCRM is a cloud-based restaurant CRM solution that plugs into your existing POS system, instantly delivering effortless guest engagement, marketing automation, and powerful analytics.
Posiq is built in San Jose, California. Posiq recently closed series A funding, led by hospitality VC firm Thayer Ventures, SVG Partners, and several angel investors including Burton "Skip" Sack (former EVP of Applebee's and presently a Partner and Chairman of Classic Restaurant Concepts), William S. McKiernan, (Founder and former CEO of CyberSource), Leland Pillsbury (Co-Chairman and Chief Executive Officer of Thayer Lodging Group), and Tony Isaac (former President of Lodgeworks).
Signup for a free trial of PosiqCRM at http://www.posiq.net/free-trial/, or call (408) 676-7470. Learn more about Posiq at posiq.net.
About MicroSale
MicroSale is an extremely user friendly point of sale solution that is continually revolutionizing the way restaurants do business. Since 1989, its focus has been to "Keep It Simple" (KIS Software, Inc.) MicroSale truly is an all-in-one solution.
MicroSale has the ability to handle any size installation; there is nothing too big or too small. MicroSale is tailored for quick service, table service, pizzerias, hotels, bars, nightclubs, bowling centers, and entertainment centers. For more information please visit www.microsale.net or email sales@microsale.net