mCig, Inc. Signs E! Reality Star of "Keeping Up With The Kardashians"

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| Source: mCig, Inc.

- Public Relations Expert Jonathan Cheban joins The VitaCig Team as Ambassador and PR Consultant

- Stars on the E! Television Hits "Spin Crowd" and "Keeping Up With The Kardashians"

- Company Now Represented by 4 World-Famous Ambassadors

BELLEVUE, Wash., Aug. 12, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. (OTCQB:MCIG) is pleased to announce Jonathan Cheban, E! Reality Star of "Keeping Up With The Kardashians" is the company's latest brand ambassador and public relations consultant.

Cheban, best known as close friend to Kim Kardashian and star of the hit television show 'Keeping Up With The Kardashians' is a global celebrity and public relations expert with nearly twenty years of experience managing world famous celebrities, events, and brand launches. After graduating from Hofstra University in 1995, Cheban worked in the entertainment, modeling and public relations industries for several years in both New York and Los Angeles. He started his career working with Peggy Siegal, a high-powered publicist in New York. In the late 1990's, Cheban left Siegal and formed his own PR firm with two other publicists. He was soon representing such big-name clients as Banana Republic, Baccarat Crystal, Oscar de la Hoya, Backstreet Boys, Playboy, and clubs like Spa and Luan. However, he split with his partners in 2001 and he founded his own public relations firm, Command PR and had his own television show on the E! Network (Spin Crowd). Currently, Cheban remains a consultant with Command PR while he is preparing to launch his own firm. To learn more about Jonathan Cheban visit: http://www.thedishh.com/ or his Wikipedia page here: http://en.wikipedia.org/wiki/Jonathan_Cheban.

Having joined mCig, Inc. as a business partner and ambassador, Cheban will initiate national product endorsements by means of his social media platforms and through various media distribution channels. Additionally, Cheban will be introducing the VitaCig brand to his circle of friends and media partners.

"Since I'm always jumping in between different projects I'm working on, going to an event late in the evening, or filming, I constantly need a quick and healthy pick me up. That's why I have decided to partner with VitaCig, makers of a vitamin electronic cigarette that only has vitamins and natural flavoring – that's it! Everyone that knows me knows I love food, and the flavors like orange, peppermint, and blueberry are amazing! It also feels good to have a relaxing moment of peace while enjoying a VitaCig, which I have now crowned my "healthy habit". I would like to thank VitaCig's CEO Paul Rosenberg for welcoming me as brand ambassador. I look forward to assisting VitaCig in becoming more popular and to help introduce VitaCig to my friends, fans, and followers," said Jonathan Cheban.

"We couldn't be more excited to add Jonathan Cheban to our growing list of brand ambassadors. Jonathan's a respected tastemaker and loves to promote a healthy living, which is right in line with the message of VitaCig. I'm confident Jonathan is going to expand the reach of this brand to a whole new audience, and help with the growth of VitaCig to new markets globally," said Jordan "DJ Swivel" Young, mCig's first brand ambassador.

"We are thrilled to be welcoming Jonathan to the mCig/VitaCig team. Jonathan represents our push into more traditional media outlets as our products gain a wider following and are becoming more recognizable by consumers. Jonathan is often referred to as Kim Kardashians "best friend", but his knowledge of public relations and strategic brand marketing extends much beyond reality television. We look forward to working closely with Jonathan and leveraging his network to further expand our family of brand ambassadors," said Paul Rosenberg, Chairman and CEO of mCig, Inc.

Filing Update

The company would like to update its shareholders that its form 10-K will be filed by Friday August 15, 2014 and its 30 page Annual Report will be published next week.

About mCig, Inc.

mCig, Inc. (OTCQB:MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company manufactures and retails the mCig – the world's most affordable vaporizer priced at only $10. Designed in the USA – the mCig provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 2.0. Through its wholly owned subsidiary, VitaCig, Inc. the company manufactures and retails the VitaCig, a $5 nicotine-free eCig that delivers a water-vapor mixed with vitamins and natural flavors. See more at: http://www.mCig.org, www.Vapolution.com, and www.VitaCig.org.

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million followed by another acquisition in February 2014 by Altria Group Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. (OTCQB:MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

Paul Rosenberg
CEO
(425) 462-4219