August 18, 2014 (GLOBE NEWSWIRE) -- Powersports Business recently awarded Freedom Powersports as the Service Department Winner for its 2013 Power 50 list. This list recognizes the best powersports dealers in North America, including those that achieve the highest levels of customer service as well as the highest profits. One requirement for companies to make the list is a foundation of marketing initiatives in place to ensure future success.
At Freedom Powersports, that marketing is driven by a partnership with Portland, OR-based digital advertising and marketing company Dealer Spike. The dealership group's websites are edgy, eye-catching, and distinctive. All six of the sites match stylistically, but retain their own personalities. They are linked to a home site that serves Freedom Powersports as a group, advertising collective information and events. This home page contributes to the overall culture of the dealership empire. Freedom Powersports owner Kevin Lackey recognizes the value of his dealership's partnership. "Dealer Spike is the best web provider in our industry. The team goes above and beyond to make sure the dealer is satisfied, with measurable results and great communication. We use all of the products offered by Dealer Spike simply because of the great service we receive," he says. Dealership owners such as Lackey know that they have other options when it comes to online marketing, but Dealer Spike performs above the rest. "I recommend Dealer Spike over PSN and 50 Below, hands down. There is absolutely no comparison or substitute," Lackey says.
Others at Freedom Powersports agree that Dealer Spike has made a huge impact on the company's achievements. "I'd say our biggest push is online marketing. We do a lot of stuff with SEO, SEM, a huge Google AdWords campaign coming out of every single dealership," says marketing director Sarah McVean. "We have a big push for our online reputation." Dealer Spike offers a Search Engine Optimization (SEO) service that is beyond compare. The service is comprehensive, customizable, and ongoing to ensure that a dealer's website receives high-quality traffic from online customers. "Many of our clients understand that a lot goes into boosting their Internet presence," explains Julie Taylor, SEO/SEM specialist at Dealer Spike. "Freedom Powersports has never backed down from pushing forward in the digital realm. They have chosen to implement a strong cross-media effort, including a successful Google Search Network campaign. Since joining Dealer Spike, they have consistently ensured that their audience never has to look far for the best options."
The appreciation for Freedom Powersports' thriving business is mutual. "We couldn't be more honored to work with Kevin Lackey, a leader in our industry who runs one of the largest powersports groups in America," says Jay Mason, owner and CEO of Dealer Spike. "One of our great synergies is that we both want great results. At Dealer Spike, we help give Kevin and his team an unfair advantage in the marketplace."
This is only the first year of Freedom Powersports' expansion, and there is certainly great optimism for the future. As the Internet becomes more and more relevant to the powersports industry, the online marketing implemented by Freedom Powersports will continue to greatly impact the dealership's success. "We know there are more great things to come from Freedom Powersports in the future," Mason says. "We are proud and honored to be a part of it."
About Freedom Powersports
Freedom Powersports is a family-owned company of six powersports dealerships located in the Fort Worth, TX area: Dallas, Decatur, Hurst, Lewisville, McKinney, and Weatherford. The successful dealership group's strong support system and bond comes from its tradition to promote from within. Freedom Powersports is like a family. There is a heavy focus in place and a large investment in staff training. Freedom Powersports' efficiency and attention to detail contribute most greatly to the customer satisfaction that allowed the group to place in the Power 50. In addition to the website, marketing efforts include social media, email blasts, direct mail, text messaging, print advertising, and public events to earn brand awareness. The International Motorcycle Show is a hugely popular event held by Freedom Powersports. The Freedom Power Riders are a group of customers that regularly ride together. These are just two ways in which Freedom Powersports interacts with the community they have created for riders in the Dallas-Fort Worth area. For a virtual tour of the Freedom Powersports stores, visit www.freedompowersportstx.com.
About Dealer Spike
Dealer Spike is a marketing company that helps dealers increase their sales through digital advertising and training. The largest dealership groups in North America profit from the powerful web solutions and tools that Dealer Spike has to offer. The experts at Dealer Spike are knowledgeable from real-world experience working in dealerships. They have a common passion and understanding for dealers' needs. To learn more about Dealer Spike, call 800-288-5917 or visit www.dealerspike.com.