Boston, MA, Aug. 20, 2014 (GLOBE NEWSWIRE) -- DALBAR, Inc. announced today the release of its second quarter evaluation of financial services firms mobile apps. This evaluation included an in-depth study and review of 45 applications.
Mobile technology has evolved from a mere novelty into an absolute necessity for most North Americans. Software meant exclusively for mobile use (commonly referred to as "apps") has inarguably played an extensive role in the overwhelming adoption of mobile technology.
Industry leaders, the trailblazers, understand the need to respond to this demand by being unique and developing well-executed and useful apps for their customers. The trailblazers in the second quarter evaluation included:
"Financial Services Firms need to create apps that customers want to keep on that coveted real estate on their smartphone. It is simply a waste of resources if it does not support an ongoing regular need." said Kathleen Whalen, Managing Director of DALBAR. She added, "The industry leading firms have recognized that and are building apps that will keep them in their customer's view."
The Apps were evaluated using DALBAR's MobileINSIGHT program criteria. The criteria consist of 9 distinct evaluation categories including Discoverability, Branding, Design, Navigation, Engagement, Draw, Personalization, Support and Ease of Use. The apps were awarded star ratings both overall, and for individual evaluation categories.
For more information on DALBAR's MobileINSIGHT program or on DALBAR's mobile app evaluation services, please visit the web site at www.dalbar.com or contact Nicole Struzziery at 617-624-7153 or nstruzziery@dalbar.com.
DALBAR, Inc. is the financial community's leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned the recognition for consistent and unbiased evaluations of insurance companies, investment companies, registered investment advisers, broker/dealers, retirement plan providers and financial professionals. DALBAR awards are recognized as marks of excellence in the financial community.