SBAB focuses on core business

SBAB’s board has approved a new strategy to focus on, and develop, the core
business areas of mortgages and residential financing.
The mortgage market is marked by increasingly tough competition and this
presents a challenge to niche players, such as SBAB, regarding increasing market
share. At the same time, regulatory requirements for bank products have become
more stringent. Given this background, a strategic review was carried out that
pointed to the potential in SBAB’s mortgage business, assuming more efficient
operations and increased focus on mortgage offers, customer communication and
sales.

SBAB has therefore decided to put plans for a broadening of product offers on
hold, and to focus on strengthening the mortgage offers and create growth within
residential financing to private individuals, property developers and tenant
-owner associations. SBAB’s savings offer continues to be an important part of
the business.

“SBAB enjoys a fantastic position with a strong brand and many satisfied
customers,” says Klas Danielsson, CEO of SBAB. “We will now work in a more
focused way in order to further strengthen our customer offers and attract many
more satisfied customers. I look forward to developing SBAB in that direction.”
For further information, please contact:
Klas Danielsson, CEO SBAB, telephone: +46 708 74 45 74, klas.danielsson@sbab.se
Bo Magnusson, Chairman of the Board of SBAB, telephone +46 703 32 37 07
SBAB offers savings and loans services to private individuals, tenant-owner
associations and companies. SBAB was founded in 1985 and is owned by the Swedish
state. SBAB has about 350,000 customers and some 480 employees. Read more at
www.sbab.se/english, www.twitter.com/sbabbank, www.facebook.com/sbabbank.