Russian tax claim received and Wellness products no longer affected by recent sanctions

Official claim put forward by authorities in Russian tax investigation

Following several years of ongoing tax investigation in Russia, Oriflame today
received an official claim from the authorities amounting to €21m including
penalty fees. The claim contradicts opinions of local and international experts
as well as local and international legislation and praxis.

The claim relates to royalty payments (including related VAT) while all other
areas of investigation have been dropped. Oriflame remains confident in its
practice within this area, with royalty levels at or below industry praxis, and
the company has today initiated a litigation process to contest the claim as it
contradicts local and international legislation.

The cash out effect from the claim is estimated to amount to approximately €11m
to be paid in the third quarter 2014 prior to the litigation. The amount will be
reversed following successful litigation process as per practice in Russia. In
accordance with local and international opinions supporting Oriflame’s position,
no profit and loss impact is currently foreseen.

Oriflame Wellness products no longer affected by recent sanctions

The Russian government has amended the list of banned products under the
previously imposed sanctions against import of food products from certain
countries. Biological active supplements, vitamins and protein concentrates have
now been excluded from the list which implies that Oriflame Wellness products
are allowed to be imported to Russia. This means that Oriflame expects the total
business impact from the sanctions to be limited.

For additional information, please contact:
Gabriel Bennet, CFO                                            +41 798 263 713
Johanna Palm, Director Investor Relations              +46 765 422 672



Founded in 1967, Oriflame is a beauty company selling direct in more than 60
countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty
products is marketed through approximately 3 million independent Oriflame
Consultants, generating annual sales of around €1.5 billion. Respect for people
and nature underlies Oriflame’s operating principles and is reflected in its
social and environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a
Luxembourg company group with corporate offices in Luxembourg and Switzerland.
Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.