SCOTTSDALE, Ariz., Aug. 31, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Social Media is an amazing tool that is a link builders dream, if properly utilized. Social media is the perfect place for real people to share interesting links. There are many social platforms that provide companies with opportunity for companies to create a united face, personality, and style, but more importantly it can improve SEO. The new search engines are being molded around social platforms. Markit Media is currently hosting an Instagram Contest that fully unitizes social media to improve SEO through links. On the surface this contest looks simple.
Here are the instructions straight off Markit Media's Instagram:
1. Snap a pic of Camelback Mountain and post it to Instagram
2. Follow and Tag @markitmedia in post of the photo
3. Include hatch tag #Markitmedia
This seemingly simple contest has all the right elements. Lets discuss how Markit Media's Instagram Contest is a winner. Social media is the new way to build solid links your website. Links are the streets between pages. Search Engines use sophisticated link analysis that discover how pages relate to one another. These links are a two way street, if company has credible sites post links to your website this builds credibility. Basically this builds SEO and will help your website rank higher. Social media is the perfect place for posting or sharing links, an SEO person's paradise.
Here is the break down of how Markit Media's Instagram Contest is linking them to success is making the most of Social media
Here are all the elements that make Markit Media's Instagram Contest a Winner
Global Popularity
All business owners are looking for this "Global Popularity", essentially ranking first in a Google search. How does one achieve this? Links from a popular website like, Facebook or Instagram are more significant. So having a link to Facebook, a hugely popular site, will matter more than a company only posting links to their homepage. There is no reason not build a campaign around the most visited sites on the internet.
Local Popularity
In an effort to weed out spam like websites actual locations became more relevant. This why Markit Media's use of Camelback Mountain is so genius. Markit Media is located in Scottsdale, AZ they service businesses through out the country, but use the use of one of the most popular hiking spots in Arizona contribute revenant element to their Instagram Contest.
Anchor Text
One of the strongest signals the search engines use in rankings. Anchor text is another term for keywords. If dozen of links point to a page with Keywords that relate to the links that will earn major SEO points.
Trust Rank
Not too surprising, the web has mass amounts of spam. As much as 60% is estimated to be spam! No one wants to sift through spam so Google weeds out irrelevant content with a link graph. This aspect takes time to build. Posting relevant links over a period of time will build up a company's trust rating.
Freshness
This aspect is by far the funniest. Whats' trending now? Social media is a fast moving beast that reflects the current pulse of our culture. You can serve up lots of loud, fun, fresh content!
Markit Media's high success rate is based on a tremendously effective marketing strategy that maximizes return on investment by defining and targeting an audience with precision and reaching it with dynamic communications.
A small, self-motivated, experienced and hands-on team offers personalized attention, practiced coordination and a customer-centered approach to printing, copying and marketing for the business community in Scottsdale, Arizona, and beyond. Visit Markit Media's Copy Center or call our offices for a free marketing quote today at 480-245-4287 or online at http://www.markitmedia.com/
Markit Media is a full service marketing firm with experts in the following:
Web Services
Custom web design, website redesign, WordPress websites, Joomla websites, web programming, PHP programming, ASP / .NET programming, Javascript / jQuery, Flash / Actionscript, web packages, business starter package, domain / hosting, graphics
Design Services
Logo design, website design, print design, menu / ads, corporate identity, proposals / resumes, photography / photo editing, software specialties, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Marketing
SEO / SEM marketing, email campaigns, online lead generation, promotional products, internet video / videography, classified advertising, web ads, public relations / article writing, social media, advertising TV / print / radio, flyer distribution
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