DGAP-News: Snowbird AG plans IPO in the Prime Standard on Frankfurt Stock Exchange in September - One of the global leading down processors and producer of down textiles, down beddings and duvets

| Source: EQS Group AG
DGAP-News: Snowbird AG / Key word(s): IPO/Market launch
Snowbird AG plans IPO in the Prime Standard on Frankfurt Stock
Exchange in September - One of the global leading down processors and
producer of down textiles, down beddings and duvets

01.09.2014 / 14:12


Intention to Float - IPO

- Snowbird AG plans IPO in the Prime Standard on Frankfurt Stock Exchange
in September
- One of the global leading down processors and producer of down textiles,
down beddings and duvets
- Fiscal year 2013: revenue 136.9m euro, gross profit 53.0m euro, net
profit 28.3m euro

Munich, 01.09.2014: The Snowbird group is a global leading Chinese down
processor for high quality down and manufacturer of down clothing and down
bedding products. The Initial Public Offering (IPO) of the Snowbird AG, the
German holding company, is scheduled to take place in September 2014 on the
Prime Standard of the Frankfurt Stock Exchange.

Growth story in an expanding market
Currently China supplies some 75% of the world's raw and processed down
exports. With revenue of 136,9m euro in 2013, a net profit of 28.3m euro
and a stable gross profit margin of ca. 40% over the last three years, the
Snowbird group is highly profitable and operates in constantly growing

Snowbird is currently preparing the next steps in its growth strategy by
expanding production facilities. The new facilities are equipped with state
of the art technology and infrastructure, including down separating towers
for the processing of the down, an own cloth manufacturing facility and a
wastewater treatment facility. It is one of the world's largest down
processing site and enables Snowbird to produce up to 4,130 tons of high
quality down per year.

Additionally with the new sewing plant that is expected to start operations
in Q4/2014, production capacity jumps from 1.9 million today to 8.1 million
pieces per year.

Highly profitable business model
Snowbird operates along the value chain and processes high quality down
which is manufactured inhouse. The historical financial figures show a
strong growth in revenue and profit. The CAGRs (compound annual growth
rates) for the last three years reached 66.9% for revenues and 54.5% for
gross profits respectively, while net profits' CAGR stood at 60.7%. The own
R&D department of the Snowbird group steadily improves the operations, with
the aim of making them as efficient and profitable as possible. Independent
certificates from German and international institutions proof that Snowbird
produces class I, 100% down quality.

Experienced management 
The management board members of the Snowbird AG have several decades of
experience in the down industry and financial industry. They contribute to
the claim to produce high quality down in a sustainable and environmental
friendly way.

Changzai Yan (59) is the founder, chairman and managing director (CEO) of
Snowbird. He was formerly head of state purchasing in Henan province with a
population of some 120 million people. Mr. Yan has 20 years of experience
in the down industry.

Douxiang Qiu (59) is the Chief Operating Officer (COO) and responsible for
research and development. He is a world-leading expert in down production
and down qualities with almost three decades of experience. He has been
with the Snowbird group since 1998.

Kok Weng Lam (44) is the Chief Financial Officer (CFO). He previously was
an auditor for Deloitte Touche Tomatsu and Ernst & Young, worked for
different companies in Singapore and China and joined Snowbird in November

Qualified supervisory board
The international supervisory board brings together highly experienced
members with substantial financial and operational background in the down
and fashion industry.

Viona Brandt (44) is the chairwoman of the supervisory board. She formerly
was a director of investor relations at EM.TV and head of investor
relations at Escada, Willy Bogner and Tom Tailor. She has extensive
experience in financial communications and operates her own IR/PR company.

Xiaoman Yao (59) is the deputy chairwoman of the supervisory board.
Additionally she is the chairwoman of the China Feather and Down Industrial
Association. She worked in the Light Industry Department of China from 1982
to 1994.

Thomas Bieri (44) is member of the supervisory board and has more than 15
years experience in capital markets and finance. Since 2013 he is Managing
Partner of Acxit Capital Management AG, Switzerland.

Huge market potential
The Chinese market is experiencing a steadily increasing demand for down
products, especially for down bedding. As less than 1% of the Chinese
population has down bedding, the potential for increasing demand is huge.
With the opening of the new markets outside of China, Snowbird is
broadening its customer base and scaling its existing business.

The Initial Public Offering
Due to the IPO freeze approximately 800 Chinese companies are waiting for
permission to go public in China. Facing this bottleneck situation Snowbird
decided to do the IPO in Frankfurt, which is considered to be the most
efficient. This brings together the best out of two worlds: a highly
profitable growing company from the designated world leading economy with
XETRA, the leading global trading platform. With the planned Initial Public
Offering in the Prime Standard on the Frankfurt Stock Exchange, Snowbird is
setting the next steps for its expansion strategy within China and towards

Munich based CM-Equity AG will act as the Global Coordinator and
Leadmanager. The offer of the Snowbird shares will be made on the basis of
a prospectus, which will be published after its approval by the German
Federal Financial Supervisory Authority (BaFin). As soon as the approval
has been received, Snowbird will disclose additional information about the
book-building process and the conditions of the offering and the corporate
website will go online providing detailed information about Snowbird and
the IPO.

Press Conference
On this occasion Snowbird intends to invite the press for a breakfast with
the Snowbird management on Monday, 8 September 2014 at 09:00am CET at The
Charles Hotel,  Sophienstraße 28, 80333 Munich.

To get a first impression on Snowbird, please have a look at the company's
three minutes video by visiting:

Snowbird AG - one of the largest down processing companies worldwide
Snowbird is one of the world leading down processors and known for high
quality down-filled textiles and for down bed duvets and down pillows. With
its new state of the art production facility, located in China, Henan
Province, the company is able to process down at highest quality standards.
Snowbird operates very profitable along the value chain from down
processing to down clothing and down bedding production.

IPO / Investor Relations Contact
Please direct all your requests to:
max. Equity Marketing GmbH, Maximilian Fischer, Marienplatz 2, 80331
Munich, Germany
Tel: +49 89 139 28890  E-Mail: ir@snowbird-ag.com

This publication constitutes neither an offer to sell nor an invitation to
buy securities. The shares in Snowbird AG (the "Shares") may not be offered
or sold in the United States or to or for the account or benefit of "U.S.
persons" (as such term is defined in Regulation S under the U.S. Securities
Act of 1933, as amended (the "Securities Act")). Furthermore, the shares
may not be offered or sold in Japan or to or for the account or benefit of
Japanese citizens. No offer or sale of transferable securities is being
made to the public outside Germany and Luxembourg. The offer in Germany and
Luxembourg will be made exclusively by means of and on the basis of a
prospectus to be published and presumably from 8 September 2014 onwards
made available free of charge at CM-Equity AG, Munich.


01.09.2014 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de


Language:    English             
Company:     Snowbird AG         
             Ferdinandstraße 25  
             20095 Hamburg       
ISIN:        DE000A1PHEL8        
WKN:         A1PHEL              
End of News    DGAP News-Service  
284993 01.09.2014