MTG strikes content deal with Maker Studios

Modern Times Group MTG AB (publ.), the international entertainment group, today
announced that it has signed a content distribution agreement with next
-generation media brand Maker Studios, a wholly-owned subsidiary of The Walt
Disney Company. MTG will distribute Maker’s content on its advertising funded
online video services across Scandinavia, the Baltic States, Czech Republic,
Hungary and Bulgaria.
Maker Studios is the world’s largest provider of online video content for
millennials (13-34 year olds) — its network of 55,000 channel partners has
garnered over 550 million subscribers, generating more than 8.5 billion monthly
views. Maker is home to global YouTube stars such as PewDiePie, whose channel
has over 30 million subscribers and nearly 6 billion total video views. The
Maker network also includes the popular series Epic Rap Battles of History,
along with additional content creator partners such as John Bain aka Total
Biscuit and Bad Lip Reading.

Sam Wick, Executive Vice President of Business Development & Operations and
General Manager of Enterprise at Maker Studios, commented: “The Maker platform
has a global reach and large international following, with 70 percent of our
audience based outside the U.S. We are dedicated to delivering our millennial
-focused content in organic ways for international markets. As an industry
leader in global entertainment, MTG is a perfect partner for us as we look to
expand our offerings for international viewers online.”

Jakob Mejlhede, MTG Senior Vice President Acquisitions & Programming, commented:
“It is all about making relevant content available digitally on multiple
platforms so that our audiences can enjoy even more varied entertainment
experiences. Maker has some of the strongest online properties around so this is
a great addition to our offering.”

Jørgen Madsen Lindemann, MTG President and CEO, commented: “This deal is the
first-of-its-kind for MTG and another example of what we mean by shaping the
future of entertainment. This deal follows our acquisition of a stake in Splay,
the largest multichannel network in the Nordics, and of NetInfo, which operates
the largest video-sharing service for local content in Bulgaria. We now have
online catch–up free-TV services in a total of nine countries and our leading
subscription video on demand provider, Viaplay, is available in six countries.
Our commitment to expanding our digital footprint and offering is clear and
securing great content through long term partnerships is key to this.”
For further information, please visit www.mtg.se or contact:

Investors & Analysts
Tel:                       46 (0) 73 699 2714
Email:                  investor.relations@mtg.se

Journalists
Tel:                       46 (0) 73 699 2709
Email:                  press@mtg.se
Maker Studios, a wholly-owned subsidiary of The Walt Disney Company, is a next
-generation media and technology company and the world’s largest provider of
online video content for millennials. Founded in 2009, Maker empowers creators
and inspires expression. Attracting more than 8.5 billion views monthly with
over 550 million loyal subscribers globally, Maker reaches audiences across
platforms—including the proprietary video platform Maker.tv. Maker is home to
award-winning content across genres including the hugely popular series “Epic
Rap Battles of History.” Maker is headquartered in Culver City, Calif. and has
operations in New York, London, and Singapore. For more information visit
www.makerstudios.com.

Modern Times Group (MTG) is an international entertainment group with operations
that span six continents and include free-TV, pay-TV, radio and content
production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV
channels, which are available on Viasat’s own satellite platforms and third
party networks, and also distributes TV content over the internet. MTG is also
the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster. Modern Times Group is a growth company and generated net
sales of SEK 14.1 billion in 2013. MTG’s Class A and B shares are listed on
Nasdaq OMX Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 4
September 2014.