BOSTON, Sept. 4, 2014 (GLOBE NEWSWIRE) -- Yottaa Inc., a leading provider of cloud-based mobile and web engagement and optimization solutions, announced today that it has named Vick Viren Vaishnavi as the company's new president and chief executive officer. The company has achieved rapid growth and reached milestones that call for Vaishnavi's expertise and vision. As President and CEO, Vaishnavi will lead all areas of business operations and work directly with Yottaa senior management to implement an accelerated growth strategy.
Vaishnavi's entrance ushers in a new era for Yottaa. He is a results-driven software executive with a proven track record of more than two decades experience in global sales operations, business development, marketing, consulting, product management and engineering.
"Businesses that today rely solely on legacy delivery infrastructure for their online and mobile presence cannot expect to keep pace with the increasingly complex challenge of providing an engaging experience to end users at all times across a variety of access devices," said Vaishnavi, "Enterprises like PCM and Clarks are indicative of a trend to recognize the value of a purpose-built cloud-based automation platform that allows businesses to dramatically improve their end user experience in terms of performance and engagement to drive online and mobile business impact. We are poised for remarkable and immediate results, and I look forward to working with Yottaa's incredible global team to build upon the company's leadership position and deliver this solution to the global marketplace."
Vaishnavi was most recently President & CEO of Aveska Inc., a leading provider of business-driven Identity and Access management (IAM) software that was acquired by EMC Corporation. Under Vick's leadership, Aveksa saw rapid growth for ten consecutive quarters and was recognized as a undisputed market leader by Gartner Research (Magic Quadrant for Identity Governance and Administration, Q4 2013) and Forrester Research (The Forrester Wave™: Role Management and Access Recertification, Q3 2011). Before that, he served as Vice President of Worldwide Marketing for BMC Software's (acquired by Bain Capital & Golden Gate Capital in 2013 for $6.9B) Enterprise Service Management (ESM) business. At BMC Software, he drove global marketing strategy and field operations for the company's ESM business to its best historical growth levels. Prior to BMC, Vaishnavi was Chief Marketing Officer for Data Center Automation software company BladeLogic. During his tenure, BladeLogic grew rapidly, 100 percent year over year, while he played a key role in transforming the company from its start-up stages to its 2007 initial public offering and, later, an $800 million BMC Software acquisition in 2008.
Prior to BladeLogic, Vaishnavi was Founder & CEO at Rishisoft, an IT management consulting firm advising Fortune 500 executives on IT operations process and cost control strategies. Earlier, Vaishnavi helped co-found business service analytics software company Opticom, where he drove marketing and corporate development. He also has experience driving product management, architecture and strategy at Aprisma Management Technologies, a subsidiary of Cabletron Systems, acquired by Computer Associates. During his tenure, Aprisma grew from inception to over $100 million in revenues in five years. Aprisma's SPECTRUM product line was awarded over 50 patents and won major industry awards.
Vaishnavi has also authored six patents in enterprise management software systems. He holds a BSEE from Indian Institute of Technology (I.I.T), Roorkee(India), an MSCE from the University of Massachusetts and an MBA in marketing and finance from Boston University School of Management.
The market for managing, optimizing and securing end user experience to drive online and mobile presence impact is accelerating, and Vaishnavi's transition to Yottaa showcases the opportunity for growth within this sector.
"Simply put, Vick understands how to ensure companies reach their highest potential – he has a track record for delivering outstanding results," said Larry Bohn, managing director with General Catalyst Partners, investor in Yottaa. "The Yottaa Board of Directors knows we have an incredible opportunity with Vick's leadership to take the company to new levels of global success." To find out more about Yottaa's solutions or careers with the company, visit http://www.yottaa.com.
About Yottaa
Yottaa is a leading provider of cloud-based automation platform that enables businesses to optimize end user experience in real time to drive business impact for their online and mobile applications. Yottaa's patented ContextIntelligenceTM architecture allows businesses to manage, optimize and secure end user experience in real time without requiring any infrastructure or application changes. With on-boarding times as low as 10 days, using the Yottaa cloud service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73%, and Conversion Rate by 20%.
Visit www.yottaa.com to learn what Yottaa can do for you to drive business impact for your online and mobile presence.