Marley Coffee to Put Innovation Pipeline on Display at Natural Products Expo East in Baltimore

Company to Showcase EcoCup(TM) and WaterWise Initiatives and Sample Full Line of RealCups(TM) at East Coast's Largest Trade Show for Organic and Sustainable Products


DENVER, Sept. 8, 2014 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN) (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, will exhibit at the Natural Products Expo East trade show at the Baltimore Convention Center in Baltimore, MD from September 18 to 20.

The Company will have an array of new product innovations for visitors to interact with, including a preview of EcoCup™ single-serve capsules, which Marley Coffee will be launching in April 2015, via educational displays located at Booth #427, and in the New Products Showcase arena in the Level 300 Pratt Street lobby. Marley Coffee is the first specialty coffee brand to market with EcoCup technology, a sustainable single serve solution that can drastically cut down on waste produced by traditional capsules. The Company will showcase the EcoCup technology and how consumers, retailers and brands can make a difference by utilizing it.

Visitors to Booth #427 will also be able to sample Marley Coffee's full line of RealCup™ single-serve cups, including two yet-to-be-announced skus and a new 3-count RealCup.

Brent Toevs, CEO of Marley Coffee, said, "We are excited to show the public our new product innovations, especially EcoCup™, which we feel will revolutionize the category. We are five years ahead of our major competition in releasing a sustainable capsule solution; based on current consumption that's an impact of 50 billion capsules that may be prevented from going into landfills, and instead, be recycled for further use. It's innovations like EcoCup™ that define our company's ongoing commitment to sustainability."

"The customers to whom we've previewed our 3-counts boxes and EcoCups are really excited, as these are both category expanders. The 3-counts allow consumers to cost-effectively sample our products, and will give us new points of distribution in stores as well as new channels in which to sell. EcoCups will bring new customers into the category who were previously hesitant due to sustainability issues. The data speak for themselves. According to a 2014 Cone Communications study, 83 percent of consumers consider sustainability when shopping for food and 81 percent would like to see more environmentally conscious options; we are that option for them."

The Company will also feature its involvement in WaterWise (http://www.waterwisecoffee.com/), an environmental sustainability project created by Mother Parkers Tea & Coffee, for which Rohan Marley serves as lead ambassador. This project is designed to directly impact the water, health and welfare of more than 250,000 residents of Ethiopia. Through this initiative, Marley Coffee will contribute one cent for every capsule sold to fund the creation of "vetiver wetland" sites in the Sidama region of Ethiopia to filter the water used in preparation of green coffee.

Rohan Marley, Founder and Chairman of Marley Coffee, said, "Visitors to Expo East will be reminded that every purchase of Marley Coffee gives back – to 1Love.org, my family's charity committed to the ideals of my father, and now, WaterWise, which gives a greater quality of life to the land where my family has deep roots, Ethiopia. I think my father would be proud of the many sustainable initiatives that we are undertaking as a company. At Marley Coffee we are always thinking of the land first, and this will continue to mark us as innovators as we expand in the specialty coffee space."

Natural Products Expo East is the largest natural, organic, and healthy products trade show on the east coast. In addition to educational panels, workshops, tours and networking events, the show features more than 1,700 exhibits showcasing the latest trends in natural, organic and healthy lifestyle products.

To book sales appointment with the company, email the company at sales@marleycoffee.com. For press inquiries and interviews, contact Dian Griesel International at (212) 825-3210.

About Jammin Java Corp., d/b/a Marley Coffee

Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.

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