DGAP-News: CEWE at photokina 2014: Experience the joy of photography


DGAP-News: CEWE Stiftung & Co. KGaA / Key word(s): Market launch
CEWE at photokina 2014: Experience the joy of photography

22.09.2014 / 07:00

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CEWE at photokina 2014: Experience the joy of photography

  - CEWE is mobile - all about the new CEWE POSTCARD app and the further
    developed CEWE PHOTOWORLD app

  - New CEWE MYPHOTOS service with photokina Star awarded 

  - Latest on the CEWE PHOTOBOOK, CEWE WALL ART, CEWE CARDS and CEWE
    CALENDAR brands

  - Retro meets mobile: Polaroid-style prints by CEWE, more design freedom
    with creative photos and trendy photo gifts, such as smartphone premium
    cases

  - Lifestyle spaces at the CEWE stand make the joy of photography come
    alive

Oldenburg/Cologne, 22 September 2014. CEWE Stiftung & Co. KGaA (SDAX, ISIN:
DE 0005403901) was presenting the newest trends in the photo finishing
sector at photokina 2014, the international leading trade fair for
photography. CEWE is responding to mobile trends with user-friendly
services and is combining the mobile world with the joy of photography and
the quality of printed products. The focus in 2014 is also on futuristic
and high-quality innovations. The CEWE lifestyle stand will show you the
joy of photographic memories and experiences.

CEWE is mobile
The highest possible level of flexibility and the desire for products and
services which fit into a mobile lifestyle - as Europe's leading
photofinisher, CEWE is constantly setting trends and converting them into
new products. As well as the CEWE PHOTOWORLD app that has again been
updated with new features in 2014, the company offers the right mobile
application for every task: With the help of the new CEWE POSTCARD app, for
example, it is quick and simple to create products such as postcards
featuring your holiday snaps to send to those who stayed at home.

CEWE MYPHOTOS service with photokina Star awarded
A particular highlight at photokina 2014 was the presentation of the new
service, CEWE MYPHOTOS, which is currently being launched in a beta phase.
It doesn't matter what camera was used to take the photos - with CEWE
MYPHOTOS the user can access their photos at any time, anywhere, on all
devices. Photos can be organized, edited, rated, shared and designed onto
photo products, which can then be ordered.
A user-friendly example here is the CEWE FOTOSTATION interface. The system
works very simply: The photo order can be prepared online at home and sent
off. The products can be collected on a flexible basis in-store at a CEWE
PHOTOSTATION at one of our commercial partners - even on the same day.

Latest on our bestseller - the CEWE PHOTOBOOK
At photokina 2014, the CEWE PHOTOBOOK will be launching new and more-varied
design options and choices, for example as regards paper quality: available
since the end of 2013, the CEWE PHOTOBOOK True Matte now also comes in XXL
and XXL Panorama formats. Particularly great for those planning to give a
personal photo book for Christmas: the premium gift box adds a high-quality
touch to the CEWE PHOTOBOOK experience.

Innovations in CEWE brands
Practical and decorative ideas by CEWE are available for your own four
walls: With the CEWE WALL ART interior designer there is now a service
which helps you to decide on a theme, material and format. Before you have
ordered, you will be shown your photo canvas in realistic surroundings.
With our acrylic glass family planner, parents and children can see their
schedule, as well as a likeness of themselves. Our new gallery frames make
your CEWE WALL ART even more attractive and come in four different matte
colours and 18 wood and metal styles.

CEWE CARDS and the CEWE CALENDAR also express the joy of photography, as
they are the ideal way of sharing personal moments with others. Our range
is being constantly developed in order to offer the right photo product for
each occasion and taste. CEWE CARDS with video combine text and photos with
moving images to bring Christmas or birthday greetings to life. Coloured
envelopes make the sending of a CEWE CARD an even more colourful occasion.
They are available in XL and Classic formats and in cream, pink, red, light
blue and dark blue. Our range of over 1,600 design templates makes it
possible to produce an individual design for CEWE CARDS. The CEWE CALENDAR
is now available in 20 formats. The quality was rated top in tests by the
leading German consumer group 'Stiftung Warentest' (10/2012). The new CEWE
CALENDAR is also available as a square desk calendar in a practical and
compact format of 14cm x 14cm. In A2 and A3 formats, in both portrait and
landscape orientation, landscapes and nature shots are shown off to their
best advantage. The popular A4 wall calendar has space for the most
beautiful family photos and is a great choice for under the Christmas tree.
All of the products from Europe's leading photo service come with a
customer satisfaction guarantee, which was introduced in our quality
overhaul.

Retro meets mobile - capturing trends in photography and photo gifts
Whether it is our classic photo prints or the large variety of photo gifts
we offer, CEWE is always offering innovative ways of enhancing the
appearance of your personal photos. Regardless of whether it is the trendy
retro Polaroid-style prints, the creative photos or the premium cases for
smartphones and tablets that are newly available in a matte design: All our
products meet the high quality standards of the European market leader.

Lifestyle spaces at the CEWE stand make the joy of photography come alive
CEWE products give enthusiastic photographers the opportunity to make their
memories into printed showpieces. The CEWE lifestyle stand offers lifestyle
spaces which show you the joy of high-quality and individually-designed
photo products, which are specially designed and created for photokina.
Visitors to the stand can find inspiration and get an impression of how
individually the joy of photography can be experienced with CEWE brands and
product range.

"With the mobile innovations and new releases that we are presenting at
photokina, we are combining quality and mobile trends to make photography
even more enjoyable," summarizes Dr. Rolf Hollander, CEO of CEWE, on the
topic of 2014's highlights. "CEWE MYPHOTOS is an example for further
innovation that focuses on added value for customers."

Should you have any queries, please contact:
CEWE Stiftung & Co. KGaA, Axel Weber (Investor Relations)
Tel.: 0441 / 404 - 2288, Fax: 0441 / 404 - 421, Email: IR@cewe.de

Internet: www.cewe.de , www.cewe-fotobuch.de , www.cewe-print.de ,
www.viaprinto.de , www.saxoprint.de

In the App Stores: The CEWE Investor Relations app for your iPad(R) or
Android tablet, including annual reports and quarterly reports as well as
sustainability reports.

Financial schedule:
24 September 2014 Capital market conferences, Munich
12 November 2014 Publication of the Q3 2014 interim report 
12 November 2014 Analysts' telephone conference on Q3
24 November 2014 German Equity Forum, Frankfurt

About CEWE: The photo and online print service company CEWE, with 11
highly-technical production operations and a staff of around 3,200
employees in 24 European countries, is both market and technological
leader. In 2013 CEWE delivered around 2.37 billion prints, 5.8 million
copies of the CEWE PHOTO BOOK and photo gift articles to around 30,000
retail stores, to generate consolidated turnover of 528.6 million euros.
CEWE is continuously generating new impulses in the photographic industry
with innovations for people who enjoy taking photos.   In the new business
segment of online printing, printed material for advertising is marketed
through the CEWE-PRINT, Saxoprint and Viaprinto sales platforms. In 1961
CEWE was founded by Senator h. c. Heinz Neumüller. The company went public
under the leadership of Hubert Rothärmel in 1993. CEWE Stiftung & Co. KGaA
is listed on the SDAX.



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Language:    English                                                   
Company:     CEWE Stiftung & Co. KGaA                                  
             Meerweg 30-32                                             
             26133 Oldenburg                                           
             Germany                                                   
Phone:       +49 (0)441 40 4-1                                         
Fax:         +49 (0)441 40 4-42 1                                      
E-mail:      IR@cewe.de                                                
Internet:    www.cewe.de                                               
ISIN:        DE0005403901                                              
WKN:         540390                                                    
Indices:     SDAX                                                      
Listed:      Regulierter Markt in Berlin, Frankfurt (Prime Standard);  
             Freiverkehr in Düsseldorf, Hamburg, Hannover, München,    
             Stuttgart                                                 
 
 
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287903 22.09.2014