Tradedoubler will launch a new strategy to deliver an enhanced performance marketing offering


Tradedoubler will launch a new long-term strategy to become the leading partner
in the delivery of performance marketing results through high quality traffic,
technology and expertise.
In order for Tradedoubler to take a vital role as a performance marketing
partner creating results for its clients, the company will develop its
technology platform to be able to offer a leading tracking solution which will
enable tracking and reporting of all types of digital marketing channels.

A key element of the new offering will be a data management platform that will
leverage data driven insights to optimise results-based performance marketing
activity on behalf of Tradedoubler’s clients. The platform will be an engine for
advertisers to maximize the conversion of online consumers.

The full strategy implementation will extend over a period of three years and
will, as an initial and immediate step, include recruitment of 25 additional
developers.

“Tradedoubler is the only player with a combined affiliate network and white
-label technology offering and the new strategy includes a number of immediate
enhancements to both elements of the business. The combination of the two
offerings gives us a unique opportunity to leverage from technology leadership
in tracking and data management”, says Matthias Stadelmeyer, CEO of
Tradedoubler.

In order to further step up the operational performance, Tradedoubler has
completed several senior management appointments recently.

The new strategy will be launched on November 7 and further details will be
disclosed in conjunction with Tradedoubler’s Q3 report the same day.

Stockholm September 22, 2014

TradeDoubler AB (publ.)

The information in this announcement is required to be disclosed by TradeDoubler
AB under the Swedish Securities Markets Act (Sw. lagen om
värdepappersmarknaden). This information was released for publication at 8.00
CET on September 22 2014.
For further information please contact:
Matthias Stadelmeyer, CEO of Tradedoubler, tel: +46 8 405 08 00, Email:
matthias.stadelmeyer@tradedoubler.com
About Tradedoubler
Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with detailed in
-country expertise. Tradedoubler helps 2,000 advertisers achieve their business
goals through its high quality network of 130,000 publishers and was the first
to offer an integrated e- and m-commerce offering to help advertisers extend
their online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia
and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More
information can be found on www.tradedoubler.com

Attachments

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