ATLANTA, Sept. 22, 2014 (GLOBE NEWSWIRE) -- Today, Aptean released suggested best practices to help financial services organizations navigate the guidelines of the Consumer Financial Protection Bureau (CFPB) and effectively manage increased customer scrutiny. Forrester analyst Renee Murphy wrote in a recent report that presence of the CFPB will result in the increased need for customer complaint management systems:
"Customer complaint management does more than reduce an organization's regulatory exposure; it gives companies a powerful data source to improve their business. Use the Information you glean from customers to reduce issues that hurt customer satisfaction, track reaction to new and existing products, and gauge marketing effectiveness," writes Renee Murphy, senior analyst, Forrester, in "Listen to Your Customers to Meet Financial Regulations."
Read the full Forrester report and Aptean's suggested best practices, "4 Tips to Pleasing the CFPB" on the Financial Regulations Hub, featuring exclusive content dedicated to helping guide financial services companies and improve the customer experience:
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Listen to Your Customers to Meet Financial Regulations: written by Renee Murphy, senior analyst, Forrester, July 2014.
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How to Recover When the Customer Experience Breaks: webinar archive with Aptean's Matt Keenan and customer service guru Shep Hyken.
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Utilizing Complaints to Improve the Customer Experience: written by Matt Keenan, published on Bank Systems & Technology.
- The Complaint Calculator: an online calculator to help financial services organizations determine the impact customer complaints can have on revenue.
About Aptean
Aptean helps businesses profit, innovate and grow where the work gets done—in the call center, on the floor of the factory, at the end of the assembly line. That's where Aptean's CRM, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, visit www.aptean.com.