The Launch of a New Offering in Dubai Will Service Pharmaceutical, Health and Wellness Clients Across All Marketing and Communications Disciplines
Health-Focused Marketers Looking for a Specialist Network Solution in the Region Now Have an Integrated Communication Agency to Meet Their Needs
DUBAI, UNITED ARAB EMIRATES--(Marketwired - Sep 24, 2014) - Today sees the formal launch of Ogilvy CommonHealth Middle East & North Africa (OCH MENA), part of Ogilvy CommonHealth Worldwide (OCHWW), the health behavior experts of Ogilvy.
The official launch of the Dubai office was celebrated with an exclusive event for key stakeholders and senior clients at The Oberoi, Dubai. This is an important step in expanding the business model in the Middle East & North Africa (MENA) region. The Dubai operation will be led by Karen Kamel, Business Director, Ogilvy CommonHealth. She will directly report to Ronald Howes, Regional Managing Director, Memac Ogilvy.
Ogilvy CommonHealth Worldwide is a globally recognized leader in the field of healthcare communications. The network offers a full range of services to the industry, including professional and consumer advertising, sales promotion, medical education, digital health solutions, pharmacy channel planning and public relations.
The demand from the Middle East healthcare market continues to grow and the clients are constantly looking to engage with specialists that can offer 360 degree communications support. It is even more imperative that the Middle East healthcare practitioners take the growing demands of the clients seriously and respond creatively. With the ability to provide innovation and new thinking to existing and potential clients, it is a vital and a natural step to launch the new practice in the region.
The Ogilvy CommonHealth Worldwide offer brings together experts from health promotion, medical education, brand planning and creativity that are driven by deep insights into cultural and market trends. Armed with Ogilvy's global network and healthcare infrastructure understanding, scientific knowledge, technology and behavior change expertise, the practice is committed to providing creative and effective solutions for healthcare clients across the MENA region.
Gloria Gibbons, President, EAME Ogilvy CommonHealth Worldwide, said:
Edmond Moutran, Chairman & CEO Memac Ogilvy Group, commented:
The Ogilvy CommonHealth Worldwide network currently has more than 1200 specialists in health and pharmaceutical communications. The newly launched Dubai practice will be supported by the resources of Ogilvy CommonHealth Worldwide network.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ochww.com) -- the health behavior experts of Ogilvy & Mather (www.ogilvy.com) -- committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace and is a WPP company (
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