We’re launching a new brand

Today MTG launches a new corporate identity and core values, complemented by a
new logo and graphical profile. By doing this, we are aligning our business
goals with our ambition to be a group that delivers outstanding results by
focusing on our employees and empowering them in their work.
Our new values and culture are designed to provide our people with a fun and
engaging environment. Simultaneously, our goal is also to offer all our
employees across the world the support and structure they need to make smart
choices and do bold things that fuel our growth.

 “Our new identity and values are there to inspire and guide us, every day. It’s
important to not only understand the values we need to succeed, but to make sure
that the whole organization lives those values. We need to have a healthy
balance between working hard and having fun together while we do it. Our new
logo is a bold step in this direction, and its open and playful design reflects
the digital entertainment company we are today.”

Jørgen Madsen Lindemann, MTG President and CEO

As part of the rebrand, MTG is also renaming its broadcasting operations in
London to MTG from Viasat, and its international wholesale channel business from
Viasat World to MTG World.

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Any questions?

www.mtg.com
Facebook (https://www.facebook.com/pages/Modern-Times
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en_name=MTGAB&tw_p=followbutton&variant=2.0)press@mtg.com (or Per Lorentz +46 73
699 27)
investors@mtg.com (or Stefan Lycke +46 73 699 27 14)
MTG (Modern Times Group MTG AB (publ.)) is an international entertainment group.
Our operations span six continents and include TV channels and platforms, online
services, content production businesses and radio stations. We are also the
largest shareholder in CTC Media, which is Russia’s leading independent media
company. Our shares are listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which MTG is required to disclose
according to the Securities Market Act and/or the Financial Instruments Trading
Act, and was released at 10.00 CET on 30 September 2014.