Brighter AB : Clarification regarding the postponed launch of "Brighter One".


                                         Press release Stockholm October 3, 2014

Clarification regarding the postponed launch of "Brighter One".

The  postponement  of  the  release  of  "Brighter  One"  as the press announced
2014-09-19 is due to that some parts of lancet mechanism and its casing produced
with production tools exhibited inferior user experience and quality compared to
the  prototypes. This prompted an analysis that  resulted in the revision of the
design  as  announced  and  with  subsequent  new  orders  and  manufacturing of
production tools.

Brighter  has developed a unique and  patented integrated method for simplifying
self-care   of  diabetes  resulting  in  a  device  that  combines  diagnostics,
medication  and journaling - facilitating  a normal way of  life for millions of
diabetics worldwide.

-  It's rare that series production parts result in inferior user experience and
quality.  We had the option  of revising the design  of the lancet mechanism and
its  casing and  a continuous  (expensive) manual  trimming on  each unit during
serial  production.  Revision  of  design  leads  to  new  tools  to be ordered,
manufactured  and fine-tuned, which takes time and  is the reason for the delay.
We weighed the pros and cons of the two options and decided that the revision of
the  design, and thus the  delay, was the better  alternative. The result of the
decision  is both  a better  product and  a more  cost-efficient production. All
other  parts of the device are in line  and will not be affected by the revision
of the lancet mechanism and its lid, says Brighter's CEO Truls Sjöstedt.

The   CE-certification   process,  which  is  conducted  in  parallel  with  the
manufacturing set-up, will, just as before, follow the timeline for the product.
As  the CE-certificate is ultimately granted  the finished product, the revision
of  the design of the lancet mechanism and  its casing results in that the grant
will be awarded with the postponed launch.

About Brighter AB (publ)

Brighter  has developed a unique and  patented integrated method for simplifying
self-care   of  diabetes  resulting  in  a  device  that  combines  diagnostics,
medication  and journaling - facilitating  a normal way of  life for millions of
diabetics worldwide.


The Company's shares are listed on NASDAQOMX First North/BRIG.

Visit our website and subscribe to press releases: www.brightercompany.com
Follow us on:
Facebook

LinkedIn

Twitter: @Brighter_AB



Certified Advisor
Brighter's Certified Advisor on Nasdaq OMX First North is Pareto Securities AB.

For further information, please contact:
 Henrik Norström, COO                    Truls Sjöstedt, VD
 Telephone: +46 733 40 30 45             Telephone : +46 709 73 46 00
 Email:                                  Email:
 henrik.norstrom@brightercompany.com     truls.sjostedt@brightercompany.com



[HUG#1860461]

Attachments

Clarificatoin postponement.pdf