ATLANTA, Oct. 8, 2014 (GLOBE NEWSWIRE) -- Aptean will host a free webinar titled "Killing Two Birds with One Stone: Using Complaint Management to Meet Regulations and Exceed Customers' Expectations" on Wednesday, Oct. 15, 2014, at 2 p.m. EDT. The webinar will provide financial services organizations with best practices and insights on utilizing complaint management systems to improve the customer experience, comply with regulatory agencies like the CFPB (Consumer Financial Protection Bureau) and create a competitive advantage.
The webinar will feature a discussion with Renee Murphy, senior analyst with Forrester Research who recently wrote "Listen to Your Customers To Meet Financial Regulations," published by Forrester in July 2014. In the report, Murphy discusses the value of customer complaint management:
"Customer complaint management does more than reduce an organization's regulatory exposure; it gives companies a powerful data source to improve their business. Use the information you glean from customers to reduce issues that hurt customer satisfaction, track reaction to new and existing products, and gauge marketing effectiveness.*"
*Please read the full Forrester report on Aptean's Financial Regulations Hub.
The webinar will be moderated by Matt Keenan, vice president, CRM product management, Aptean.
Webinar attendees will learn:
- How to measure the ROI of complaint management
- How to use complaints to manage risk and improve business alignment
- How to show real improvement in customer complaint resolution
- How complaint management systems manage compliance
To register to attend "Killing Two Birds with One Stone: Using Complaint Management to Meet Regulations and Exceed Customers' Expectations," on Oct. 15, 2015 at 2 PM EDT, go to http://broadcast.aptean.com/Forrester-Webinar-Registration.
About Aptean
Aptean helps businesses profit, innovate and grow where the work gets done—in the call center, on the floor of the factory, at the end of the assembly line. That's where Aptean's CRM, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, visit www.aptean.com.