Best Seller TV Explores Power of Discomfort and Dynamics of Digital Habits

NEW YORK, NY--(Marketwired - Oct 14, 2014) - Best Seller TV, an online business show featuring one-on-one interviews with best-selling authors, will feature two authors this month: Marcia Reynolds, author of The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs and Adrian Ott, author of Exponential Influence™: Designing Digital Habits That Engage Distracted Customers. Both episodes will be hosted by TV personality Taryn Winter Brill.

In the first episode airing Tuesday, October 14, best-selling author Marcia Reynolds talks about her book, The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs. The 'discomfort zone' is about creating a situation where an employee is no longer completely at ease. Reynolds says that uncomfortable moments are the most opportune time to learn from the situation and create a breakthrough.

"The moment someone is asked a question that makes them stop and think about their beliefs and actions, they feel uncomfortable. This awkward moment signals they are learning," Reynolds said. "Leaders that make us feel uncomfortable are doing us a service. It means they care about our development and want us to see ourselves and the world in a broader, more successful way. Leaders who embrace the Discomfort Zone are the most remembered and revered."

During this thought-provoking interview, Reynolds discusses:

• How employers can release their discomfort so that they don't get triggered by an employee's emotions;
• The strategy/criteria to get in the discomfort zone;
• How to enter the "conversation zone;"
• The necessary questions that need to be asked in order to help deliver the right message

In the next episode of Best Seller TV, host Taryn Winter Brill talks to author and speaker Adrian Ott about her book Exponential Influence™: Designing Digital Habits That Engage Distracted Customers where she discusses how digital habits are created and how they can help companies build an eco-system for a competitive advantage.

Ott stresses the difference between traditional habits and digital habits. Traditional habits are based on trigger, retain and reward while digital habits are a faster way to get from point A to point B. Ott says traditional habits are like race tracks, you run the course multiple times and that's the routine. Digital habits are more like beltways around a city, they're much bigger roads with multiple on-ramps to get off the main road. She states that some of the biggest companies worldwide are building eco-systems that still pull people in, even after periods of non-use -- Amazon being an example of such a company.

"Innovative companies in Silicon Valley are applying digital habit techniques to engage customers and create competitive advantage. When people read Exponential Influence™, they'll recognize some of their own technology usage patterns and will find that the book will help them build a successful digital habit ecosystem for their own companies," Ott said.

The episode will begin airing on Tuesday, October 28.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"This month we are featuring two episodes with two best-selling authors that look to think outside the box in their approach to business. Marcia Reynolds is a successful author and coach who made it her mission to make a positive out of a negative," Hayzlett said. "Adrian Ott brings an incredible approach to business and will teach our audience of business executives how their digital patterns and habits can become a profitable way to move their companies forward."

For more information, visit www.csuitetv.com or www.c-suitebookclub.com

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, (MYOB) Mind Your Own Business and Best Seller TV, with more shows to come. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:

Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show (MYOB) Mind Your Own Business on C-Suite TV. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or email.