Abbotsford Marketing Firm Acquires Digital Marketing Agency

ABBOTSFORD, BRITISH COLUMBIA--(Marketwired - Oct. 14, 2014) - Relevention Marketing strengthened its online strategic planning capabilities September 30 by purchasing Industrial Quality Management (IQM), a full service digital marketing firm focused on serving the industrial services sector.

IQM brings to Relevention its considerable capabilities in market research and analysis, digital planning and development, marketing automation and lead generation.

"IQM specialized in the industrial and manufacturing sectors but we recognized their skill sets perfectly complemented our growing focus on supplying leading edge digital solutions for our clients," explains Relevention Principal Braden Douglas. "I've known founders Gerry Wiebe and Nick Bideshi professionally and they were very receptive to the idea of working together. We're delighted. This is going to instantly elevate our digital and marketing automation capacity, which has been a growing focus of ours in recent years.

As part of the acquisition, Nick Bideshi and one other IQM employee have joined Relevention's Abbotsford office. "It's a perfect fit," says Bideshi, now the company's Business Development Director. "Relevention has some great manufacturing clients like Tiger Tool, Dutch Openers, and Phantom Screens. We're also excited to use our digital and marketing automation skills to help them better serve their other clients like Silver Hills Bakery, Crown Verity and Predator Ridge."

About Relevention Marketing:

Established in 2007 as a means of helping small and medium sized organizations succeed through results-based marketing, Relevention has grown from a one person consultancy to a full-service team of 23 marketing strategists, project managers and creatives. Serving a roster of clients across Canada from their Abbotsford and Kelowna offices, the company specializes in helping organizations establish their brand and marketing strategies as well as producing everything from packaging and sales materials to websites and digital campaigns. Relevention functions as an in-house marketing and creative team for a broad roster of clients focused primarily within the food marketing, professional services and industrial service sectors.