ATLANTA, Oct. 15, 2014 (GLOBE NEWSWIRE) -- Today, Aptean announced that its Pivotal Customer Relationship Management (CRM) solution has been certified by the Technology Evaluation Centers (TEC) online CRM Evaluation Center. The evaluation center enables users to compare product functionality based on TEC's comprehensive model of CRM software. From the certification report:
"For marketing automation, Pivotal exceeds the average solution by more than 20 points, while scoring almost 30 points above the average in analytics and reporting," said Ralucca Druta, research analyst at TEC. "Also, Pivotal surpasses the average solution in most sub-sections of the customer service and support module and registers above average scores for all sections within the extended CRM module."
Aptean's Pivotal CRM solution addresses a wide range of business challenges across all areas of CRM, including sales force automation, marketing management and service management. Designed to fit organizations of all sizes, the solution is easily configurable to meet compliance and local requirements as well as vertical market-specific issues, especially in the financial services and discrete and process manufacturing industries.
TEC confirmed the capabilities of Pivotal CRM during recent TEC certification sessions. The solution was certified by TEC's Focus Indicator, the company's method of gauging functionality, competitive differentiators and the focus of enterprise software products.
According to the report, Pivotal's functionality addresses many needs, including:
- Analytics
- Collaboration
- Localization
- Compatibility
- Verticalization
- E-marketing
- Social CRM
A complimentary copy of the TEC Certification Report is available at http://www.technologyevaluation.com/research/certification-report/Aptean-Pivotal-CRM-Certification-Report.html
About Aptean
Aptean helps businesses profit, innovate and grow where the work gets done—in the call center, on the floor of the factory, at the end of the assembly line. That's where Aptean's CRM, Complaint Management, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, visit www.aptean.com.