LOS ANGELES, Oct. 16, 2014 (GLOBE NEWSWIRE) -- Grupo Salinas, Azteca America and Fundación Azteca America are proud to launch "Voting is not an option, it's your obligation" digital campaign. Its goal is to inform the community about the November 2014 elections in the United States, as well as the requirements needed to register to be able to participate.
The campaign includes a digital brochure, and an online application on www.fundacionaztecaamerica.org/elections2014, where people can search information by state about the candidates, the deadlines to register to vote, and other useful data.
"Voting is a fundamental right, and it is our commitment to make sure our community has all the tools to make an informed vote", said Luis J. Echarte, President of Fundación Azteca America. "Our priority at Grupo Salinas is to promote the well-being and progress of the society where we operate."
Along with the digital campaign, Azteca America will broadcast live "Solución Azteca" on Thursday, October 23rd for 12 hours, featuring experts that will be answering questions ranging from voter registration to polling locations.
About Grupo Salinas
Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include: Azteca (www.tvazteca.com.mx; www.irtvazteca.com) Azteca America (us.azteca.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Advance America (www.advanceamerica.net), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B. de C.V., one of the two largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
About Fundación Azteca America
Fundación Azteca America (www.fundacionaztecaamerica.org) is a non-profit organization, created by Grupo Salinas (www.gruposalinas.com), to serve as a vehicle to promote the well-being of the communities where they operate. Following the successful formula of Fundación Azteca (the Mexico-based, award winning, non-profit organization) they believe in working together with other Grupo Salinas companies. Azteca America donates screen time, its most valuable asset, to Fundación Azteca America in order to educate, fundraise and create awareness on important issues facing the Latino community in the United States. Twitter: @FAztecAm