SYLVANIA, OH--(Marketwired - Oct 21, 2014) - Most organizations struggle to understand this one simple truth -- employees are people too and they want something more from their job than the daily grind. They want to feel that their work matters and that they're an important part of the team -- when employees feel deeply committed to their companies, everyone wins. The challenge is that leaders aren't equipped with the skills to make those connections for their people. Root Inc. has set out to tackle the engagement challenge with a new animated white paper, "E is for Engagement."

Through a series of video vignettes, "E is for Engagement" explores the concept of engagement as a bridge -- connecting employees and their leaders to one another, and connecting everyone to the overall strategy and mission. Without those bridges, companies can fall into a canyon, which costs businesses in the United States an estimated $550 billion in lost productivity every year. To avoid the canyon, companies should follow the three keys of engagement that will help everyone, from leaders to managers to employees, be engaged in the overall mission of the company:

  • Align and Engage Leadership - Disengaged leadership can lead to confusion and disinterest; align on the strategy and lead by example as a good "Business Gandhi."
  • Engage Everyone in the Big Picture - Employees must understand the company's mission and how they are going to help make it happen.
  • Sustaining Engagement - Constantly reinforce the company's commitment to long-term goals to ensure everyone stays on the path to success.

Leveraging years of expertise in building creative and visual learning methods for their clients, Root Inc. created the "E is for Engagement" animated white paper as a tool for leaders to succeed in engaging their people for long-term success.

Review the "E is for Engagement" animated white paper and corresponding infographic.

About Root Inc.
Root is a strategy execution company that helps organizations engage their people as the catalyst and driver for change. Root does this by connecting people with complex strategies using creative and visual methods, transformative insights, and consulting know-how on strategy deployment and sustainment. With more than 20 years of capabilities developed from partnering with the world's largest businesses, Root has created a proven framework that consistently achieves clarity, ownership, and results. Based in Sylvania, Ohio, Root has been recognized as a Great Place to Work eight times. Visit for more information.

Contact Information:

Monica Rohleder

Aleassa Schambers