Avanza first in Sweden to offer share trading for a commission of only SEK 1


Today Avanza launches its new commission price list for all account types and
becomes the first player in Sweden to offer share trading from SEK 1 in
commission. The aim is to secure the bank’s position as the price leader in the
market and to offer a larger number of savers the possibility of trading in
shares.

”We have become the largest Swedish bank on the Stockholm stock exchange
measured in number of transactions. We wish to utilise this advantage of scale
to make it also possible to trade in single shares without needing to pay more
than SEK 1 in commission. Hopefully this can attract new and more savers to the
share market,” states Martin Tivéus, CEO at Avanza.

The trend shows clearly that more and more people choose to trade smaller blocks
of shares. During the last five years the volume of contract notes has decreased
by 25 percent according to Avanza’s internal statistics. But few people trade
really small blocks of shares as the commission eats up a large part of the
capital. Today, someone trading via a major bank pays at least SEK 69-99 in
commission.

The commission to purchase one share in H&M at a share price of SEK 275.00 with
Avanza compared with the major banks is illustrated below:

+-------------+-----------------+
|Company      |Commission in SEK|
+-------------+-----------------+
|Avanza       |1                |
+-------------+-----------------+
|Handelsbanken|99               |
+-------------+-----------------+
|Nordea       |99               |
+-------------+-----------------+
|SEB          |69               |
+-------------+-----------------+
|Swedbank     |99               |
+-------------+-----------------+

The possibility of trading for SEK 1 in commission applies from today as regards
all lists on the Stockholm stock exchange and First North, and for all account
types at Avanza, including endowment insurance and ISK. Avanza also offers all
of its customers, as the only Swedish bank, access to real time updated share
price information, without cost.

The new price list contains four different categories of commission so that each
customer can choose the category best suited to their trading pattern. For the
customers trading in large blocks, the commission is never greater than SEK 99,
regardless of the volume (see attachment 1 below).

The attached price comparison (attachment 2) shows the commission for share
transactions for eleven different transaction amounts between SEK 100 and SEK 10
million.

For further information, please contact:

Martin Tivéus, CEO Avanza
070-861 80 04
martin.tiveus@avanza.se


Attachment 1. Price list for share trading on the Stockholm stock exchange and
First North.

+-----------+----------+----------+-------------+-----------------------+
|Commission |Mini      |Small     |Medium       |Fixed Pris             |
|category   |          |          |             |                       |
+-----------+----------+----------+-------------+-----------------------+
|Minimum    |SEK 1     |SEK 39    |SEK 69       |SEK 99                 |
|commission |          |          |             |                       |
+-----------+----------+----------+-------------+-----------------------+
|Variable   |0.25%     |0.15%     |0.069%       |-                      |
|commission |          |          |             |                       |
+-----------+----------+----------+-------------+-----------------------+
|Description|Trade in  |Trade in  |Trade in     |Never pay more than SEK|
|           |shares for|shares for|shares for   |99 in commission per   |
|           |SEK 1 in  |SEK 39 in |SEK 69 in    |transaction.           |
|           |commission|commission|commission   |                       |
|           |per order,|per order,|per order, up|                       |
|           |up to SEK |up to SEK |to SEK       |                       |
|           |400,      |26,000,   |100,000,     |                       |
|           |thereafter|thereafter|thereafter   |                       |
|           |variable  |variable  |variable     |                       |
|           |commission|commission|commission of|                       |
|           |of 0.25%. |of 0.15%. |0.069%.      |                       |
+-----------+----------+----------+-------------+-----------------------+
|Target     |For       |For       |For customers|For customers          |
|group      |customers |customers |who undertake|undertaking slightly   |
|           |wanting to|usually   |smaller to   |larger                 |
|           |trade in  |trading in|medium-sized |transactions or having |
|           |very small|small     |transactions.|a varied volume to     |
|           |blocks.   |blocks.   |             |their                  |
|           |          |          |             |orders.                |
+-----------+----------+----------+-------------+-----------------------+

Attachment 2. Price comparison for share trading on the Stockholm stock exchange
and First North.

+-------------------+------+-------+------+-------+--------+-------+----------+
|Transaction amount:|Avanza|SHB    |Nordea|SEB    |Swedbank|Nordnet|Skandia   |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 100            |SEK 1 |SEK 99 |SEK 99|SEK 69 |SEK 99  |SEK 39 |SEK 8/18 *|
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 500            |SEK 1 |SEK 99 |SEK 99|SEK 69 |SEK 99  |SEK 39 |SEK 8/18 *|
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 1,000          |SEK 3 |SEK 99 |SEK 99|SEK 69 |SEK 99  |SEK 39 |SEK 8/18 *|
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 5,000          |SEK 13|SEK 99 |SEK 99|SEK 69 |SEK 99  |SEK 39 |SEK 8/18 *|
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 10, 000        |SEK 25|SEK 99 |SEK 99|SEK 69 |SEK 99  |SEK 39 |SEK 25    |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 50, 000        |SEK 69|SEK 99 |SEK 99|SEK 69 |SEK 99  |SEK 75 |SEK 69    |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 100,000        |SEK 69|SEK 99 |SEK 99|SEK 90 |SEK 99  |SEK 99 |SEK 69    |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 500, 000       |SEK 99|SEK 450|SEK 99|SEK 450|SEK 450 |SEK 425|SEK 275   |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 1,000 ,000     |SEK 99|SEK 900|SEK 99|SEK 900|SEK 900 |SEK 850|SEK 550   |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 5, 000 ,000    |SEK 99|SEK    |SEK 99|SEK    |SEK     |SEK    |SEK       |
|                   |      |4, 500 |      |4, 500 |4, 500  |4, 250 |2,750     |
+-------------------+------+-------+------+-------+--------+-------+----------+
|SEK 10, 000 ,000   |SEK 99|SEK    |SEK 99|SEK    |SEK     |SEK    |5SEK      |
|                   |      |9, 000 |      |9 ,000 |9, 000  |8 ,500 |5,500     |
+-------------------+------+-------+------+-------+--------+-------+----------+

*Skandia has a minimum commission of SEK 8 for Large Cap shares; for other lists
on the Stockholm stock exchange and First North there is a minimum commission of
SEK 18.

Source: The respective banks’ web sites as at 23 October 2014. The comparison
refers to ordinary price categories available for all account types without a
volume requirement, such as a minimum level of activity or savings .

About Avanza:
Avanza is an Internet bank founded in 1999. The Parent Company, Avanza Bank
Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza’s vision is
that as a customer you will have more money in your pocket than if you banked
with other banks or institutions. The services include, amongst other things,
saving in shares, funds, savings accounts and a strong pension offering. Avanza
has more than 355,000 customers and more than SEK 130 billion in savings
capital. This is equivalent to just over 2 percent of the Swedish savings
market. Avanza is the largest in terms of the number of transactions of Swedish
banks on the Stockholm Stock Exchange. During the last four years Avanza has won
SKI’s (Swedish Quality Index) award, “Year’s Most Satisfied Savings Customers”.
For more information visit: www.avanza.se.

Attachments

10235610.pdf