ATLANTA, Oct. 27, 2014 (GLOBE NEWSWIRE) -- Aptean customer Farm Credit Services of America (FCSAmerica) is a borrower-owned agricultural lending cooperative serving approximately 50,000 farmers, agribusinesses and rural residents throughout Iowa, Nebraska, South Dakota, Wyoming and Kansas. Based in Omaha, Neb., FCSAmerica is a member of the Farm Credit System, a network that supplies the nation's agricultural industry with nearly one-third of its credit needs.
Before integrating Aptean's Pivotal CRM solution in 2001, FCSAmerica's loan asset growth among members was minimal. However, more than a decade later, the cooperative's loan assets have grown from $6 billion to more than $21 billion with an average annual growth of 12 percent.
Today, FCSAmerica boasts industry leading scores in customer service and loyalty. The cooperative credits Aptean Pivotal CRM with helping to make this possible by providing FCSAmerica's nearly 1,500 employees with an all-encompassing source of customer data and information. In fact, user adoption of Pivotal company-wide is more than 95 percent with front-line employees using the solution to "see" their customers from desktops, laptops and mobile devices.
"Pivotal is the nerve center of all things customer related at Farm Credit," said Tom Dobbe, vice president, Farm Credit Services of America. "The solution is highly customizable and expertly uses detailed customer data to deliver a better quality of service, providing complete visibility of every customer's history and account."
Watch the FCSAmerica video case study to see the complete story.
"Today's customers are more informed and connected than ever before," said Matt Keenan, vice president of customer relationship management, Aptean. "Therefore, to remain competitive, financial institutions must work to manage customer relationships by providing high quality service and timely assistance. Our Pivotal CRM solution provides the means to help these institutions adapt and improve their processes."
Aptean's Pivotal CRM solution addresses a wide range of business challenges across all areas of CRM, including sales force automation, marketing management and service management. Designed to fit organizations of all sizes, the solution is easily configurable to meet compliance and local requirements as well as vertical market-specific issues, especially in the financial services and discrete and process manufacturing industries.
About Farm Credit Services of America
Farm Credit Services of America is a customer-owned financial cooperative proud to finance the growth of rural America, including the special needs of young and beginning producers. With more than $21 billion in assets and more than $3.8 billion in members' equity, FCSAmerica is one of the region's leading providers of credit and insurance services to farmers, ranchers, agribusiness and rural residents in Iowa, Nebraska, South Dakota and Wyoming. Learn more at www.fcsamerica.com.
About Aptean
Aptean helps businesses profit, innovate and grow where the work gets done—in the call center, on the floor of the factory, at the end of the assembly line. That's where Aptean's CRM, Complaint Management, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, visit www.aptean.com.