KIRKLAND, Wash., Nov. 5, 2014 (GLOBE NEWSWIRE) -- Rightside Group, Ltd. (Nasdaq:NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online, announced the launch of .MARKET and .MORTGAGE. These new Top Level Domains (TLDs) offer an online home for mortgage companies, brokers, and home buyers, and new branding opportunities for online retailers and local markets as well as supermarket chains.
With .MARKET, Rightside aims to provide a unique domain option for a wide range of individuals and businesses in the financial, food, apparel, and real estate industries, including the more than 167,000 U.S. businesses with the word "market" in their name. Turning to the real estate sector, where $480 million was spent in online advertising in 2012, .MORTGAGE is geared toward the growing number of banks, mortgage originators, and other professionals who depend on their online presence to bring in new business.
The launch of .MORTGAGE signifies an evolution of the internet that is helping mortgage professionals and agencies overcome the scarcity of web domain options available with legacy extensions such as .COM. Instead of relying on long, hard-to-remember web addresses, the residential lending community can transform unwieldy URLs like clevelandhomemortgage.com to the shorter and more memorable Cleveland.mortgage. These new domains offer the simplest, most relevant, and cost-effective way to improve visibility with new and existing clients at every point of contact – through online and offline ads, web and search traffic, signage, emails, and business cards.
Through Rightside's retail registrar Name.com and partnerships with other registrars, getting a new web or email address ending in .MARKET or .MORTGAGE is now a simple process, one that is connecting mortgage professionals and markets of all sizes with relevant, memorable domains for themselves and their companies.
About Rightside
Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.