The number of visitors to myTaste in October totalled just over 28 million
globally, which is an upswing of 7% year-on-year. Meanwhile the number of
members continued to grow steadily and passed the 7 million mark during this
period.
“The underlying reason for the decline in traffic growth compared to previous
months is that our organic search engine traffic has declined in all countries
apart from two since Google’s latest algorithm update. These two countries,
which are the only ones where we have previously test-launched our new platform,
experienced an increase in traffic following the update. This is positive as we
can now identify with some certainty the measures that are required to restore
growth in traffic in the remaining countries. The decline in traffic means that
our previously communicated traffic and member targets will be delayed, but the
fact that Google updates its algorithms is essentially positive, as it rewards
the user-friendly look that we’re focusing on as we further develop myTaste. Our
objective is for the new platform to go live in all countries in Q4 and for us
to see the results of this as early as Q1,” says myTaste’s CEO Aage Reerslev.
Aage Reerslev
CEO myTaste
aage.reerslev@mytaste.com
+4670 698 17 51
About myTaste
myTaste is one of the world’s biggest social networks for food and cooking, with
visitors from more than 50 countries. Our users discover, save and share 6
million recipes from more than 35,000 food blogs around the world. Read more
about myTaste here (http://about.mytaste.com).
About 203 Web Group AB (publ)
203 Web Group is a publicly traded Swedish media group operating sites in 50
countries. Read more about 203 Web Group here (http://hhtp//203webgroup.com).
