Bactiguard recruits new Head of Marketing


Bactiguard strengthens its sales and marketing organization by recruiting Nina
Nilsson as Head of Marketing. In addition to marketing, she will also focus on
developing the Swedish market.
“Bactiguard is in a rapid expansion phase. Building strong marketing and sales
capabilities to support our distributors across the world and develop direct
sales in select markets is a strategic priority. Nina Nilsson has solid
experience in both international marketing and sales and I warmly welcome her to
Bactiguard,” says Johan Rugfelt CEO.

Nina Nilsson has a broad background in the medical device industry, including
both marketing and sales. She has been employed by Johnson & Johnson for the
past nine years, primarily in diabetes care. Most recently, Nina Nilsson was
managing marketing of orthopedic sports medicine products in Europe, the Middle
East and Africa. Prior to joining Johnson & Johnson, she was a project manager
at the Swedish Council for Health Technology Assessment.

Nina Nilsson has studied medicine at Karolinska Institutet and has a Marketing
Diploma from IHM Business School in Stockholm.
For further information, please contact:

Cecilia Edström,  Director of Communications
cecilia.edstrom@bactiguard.com
mobile: +46 722 262 328
About Bactiguard

Bactiguard is a Swedish medtech company with a business concept of preventing
healthcare-related infections, reducing the use of antibiotics and saving lives
by developing and supplying infection prevention solutions for the healthcare
industry. The company’s patented coating prevents healthcare-associated
infections by reducing bacterial adhesion and growth on medical devices.
Bactiguard®-coated urinary catheters are market leading in the US and Japan, and
in recent years the company has developed its own product portfolio of coated
catheters for the urinary and respiratory tract and the blood stream. Bactiguard
is currently in a strong expansion phase, focused on new markets in the EU,
Middle East, Asia and South America. The company reported sales of approximately
SEK 130 million in 2013 and has 60 employees, headquarters in Stockholm and
production facilities in Sweden and Malaysia. The Bactiguard share is listed on
Nasdaq Stockholm. Read more at: www.bactiguard.se

Attachments

11052929.pdf