Belk Rewards Consumer Engagement via Online Activity Hub

PLEASANT RIDGE, MI--(Marketwired - Nov 10, 2014) - This holiday shopping season, Southern lifestyle retailer Belk has teamed with HelloWorld, the leading provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels. In addition to playing festive games, consumers earn bonus sweepstakes entries by sharing the site across social channels such as Facebook, Twitter, and Instagram, as well as watching the Santa Baby television spot and following Belk on Instagram and Twitter.

Throughout the campaign, Belk customers have the opportunity to engage in seasonal activities, such as creating customized eCards and seeing if they're on the naughty or nice list, for a chance to win Belk gift cards of $10, $15, $25 or the grand prize of $10,000.

"Customer loyalty is a cornerstone of the Belk brand," said Jon Pollack, Executive Vice President of Marketing, Sales Promotion and eCommerce at Belk. "This holiday season, we wanted to capture the magic of the holiday season and delight our customers with themed activities and an array of prizes."

This year, Belk brings back their unconventional Santa Claus to support the campaign, designed to appeal to adults and kids alike as he turns sought after products into gifts throughout the store.

"Belk is a unique brand with loyal customers who appreciate the modern shopping experience," noted Sara Kowal, VP of Innovation, HelloWorld. "Our goal here was to create a sweepstakes campaign that celebrates the holiday season in a fun way and rewards consumers for engaging with Belk."

The campaign runs from November 8 - December 31, 2014. For more information, please visit https://belk.promo.eprize.com/holiday/.

About HelloWorld, Inc.
HelloWorld provides the technology behind rich engagement. One holistic platform empowers marketers to motivate and measure consumer behavior through promotions, loyalty solutions, live event activations, and mobile messaging. Founded in 1999 as ePrize, HelloWorld's technology, creative and legal expertise is behind campaigns across 44 countries for brands such as Coca-Cola, Microsoft, The Gap, Live Nation, Procter & Gamble, and hundreds of other world-class marketers. The company is headquartered in Detroit with offices in Chicago, Los Angeles, Nashville, New York, Phoenix and Seattle. For more information, visit helloworld.com.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.