Sales development in October 2014

The H&M Group’s sales including VAT increased by 14 percent in local currencies
in October 2014 compared to the same month last year.

The total number of stores amounted to 3,437 on 31 October 2014 versus 3,081 on
31 October 2013.

Percentage sales development for the month of November and total revenue in SEK
for the fourth quarter (September to November) will be published in a separate
press release at 08.00 (CET) on 15 December 2014. The Full-year Report, covering
the period 1 December 2013 to 30 November 2014, will be published on 28 January
2015.

Karl-Johan Persson, CEO

Contact person: Nils Vinge, IR Manager          +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 17 November 2014.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,400 stores in 55 markets.
In 2013, sales including VAT were approximately SEK 150 billion. The number of
employees amounts to more than 116,000.
For further information, visit hm.com (http://www.hm.com).