SEATTLE, Nov. 18, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI),Via GlobeNewswire, a Nasdaq Company, announced today that it has initiated an advertising campaign in national and local markets.
Because of the positive results obtained from being designated "Most Exciting New Franchise" in the 2014 Franchise Opportunities Guide included in INC. Magazine, Baristas has begun placing ads in INC. Magazine to continue the awareness of the franchise opportunities available including this month's issue which is now available. Results from previous exposure in the magazine have been very encouraging including the completion of an eight state master franchise deal gearing up to open its first location. The National campaign includes TV, radio, print, and web based advertisements.
Building off of the awareness of Baristas "Grounded in Seattle" reality show that recently premiered on WE tv and its impact on increasing sales at Baristas coffee stands, Baristas has initiated local ad support specifically aimed at driving traffic to the stands supporting its core business. As part of the multi-layer local campaign Baristas has further refined its advertising with CBS Radio with an emphasis on store visits and attendance to co-sponsored events. The local campaign being scheduled to run throughout the holiday season also includes other radio and television ads designed to expand awareness, drive traffic into locations, is expected to provide an increase in sales and profits.
Barry Henthorn – CEO commented; "We are pleased with our franchise development prospects to date that resulted from our recent exposure in INC. Forbes, and Fortune Magazines. Baristas is committed to furthering our exposure where we have seen the strongest responses. The impact on our locations and elevation of the recognition of our brand that is has resulted from "Grounded in Seattle" translating into sales has us very optimistic that our expanded local efforts in Seattle, Montana, and Florida will build on recent success further contributing to our revenues."
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered Oct. 11 2014 on WE tv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k) that takes and unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in six greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv