Electrolux Capital Markets Day 2014

During the capital markets day today in Charlotte, North Carolina, CEO Keith
McLoughlin and other senior officers of the company will present a status update
on the Group’s strategy as well as an overview of the current business
environment and expectations for next year.
The core strategy of Electrolux is based on four pillars: profitable growth,
innovation, operational excellence and people and leadership. The presentations
cover how Electrolux creates sustainable economic value, through a continuous
flow of consumer-focused product innovations, through modularization and through
adapting the Group’s manufacturing footprint and cost structure.
The presentations include an overview of the current business performance for
Electrolux. The operational recovery in Major Appliances EMEA is progressing
well through a combination of an active product portfolio management and
sustainable cost savings. For Major Appliances North America, the adoption of
new energy requirements within refrigeration and freezers has been more complex
than anticipated and will continue to have an impact on performance during the
final quarter of the year, and into the first half of 2015. The performance
within Major Appliances Asia Pacific, Latin America and Professional Products
continues to be good.
For 2015, total market demand is expected to be slightly positive, with
continued growth in North America and stabilized markets in Europe and in Latin
America. Electrolux is expecting a continued slowdown in demand in several
markets in Asia/Pacific.
Other factors affecting Electrolux in 2015 include an expected positive
price/mix development for the Group, with a negative price trend in Europe
mitigated by a positive product mix. Raw material costs are, in general,
trending downwards and are expected to have a positive impact year-over-year.
Cost savings are expected to be approximately SEK 1 billion for the full year.
Electrolux continues to step up investments in product development, design and
marketing to support future product launches, with the aim to reach the vision
of being the best appliance company in the world as measured by our customers,
employees and shareholders.
For further information, please contact:

Catarina Ihre, Vice President Investor Relations at +46 (0)8 738 60 87

Electrolux Press Hotline, +46 8 657 65 07.

Electrolux discloses the information provided herein pursuant to the Securities
Market Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 14.00 CET on November 20, 2014.
Electrolux is a global leader in home appliances, based on deep consumer insight
and developed in close collaboration with professional users. We offer
thoughtfully designed, innovative solutions for households and businesses, with
products such as refrigerators, dishwashers, washing machines, cookers, vacuum
cleaners, air conditioners and small domestic appliances. Under esteemed brands
including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the
Group sells more than 50 million products to customers in more than 150 markets
every year. In 2013, Electrolux had sales of SEK 109 billion and 61,000
employees. For more information go to http://group.electrolux.com.