Publication of prospectus regarding CDON Group’s rights issue

This press release may not be announced, published or distributed, in whole or
in part, directly or indirectly, in the United States, Canada, Japan, Hong Kong
or Australia or any other country where such publication or distribution would
violate applicable laws or rules or would require additional documents to be
prepared or registered or require any other actions to be taken, in addition to
the requirements under Swedish law. This press release is not a prospectus but
an announcement that a prospectus regarding the rights issue of shares in CDON
Group now is available. For further information, please refer to “Important
notice” in this press release.

This press release has been published in Swedish and English. In the event of
any discrepancy in content between Swedish original text and the English
translation, the Swedish original shall prevail.
The Board of Directors in CDON Group has prepared a prospectus regarding the
rights issue in the company, which has been approved and registered by the
Swedish Financial Supervisory Authority. The prospectus is now available on CDON
Group’s website www.cdongroup.com, and on SEB’s website
www.sebgroup.com/prospectuses.

The prospectus can also be ordered from CDON Group via e-mail ir@cdongroup.com.

Financial and legal advisers
SEB Corporate Finance is acting as financial adviser to CDON Group in the rights
issue and Cederquist is acting as legal adviser to CDON Group.

The information in this announcement is such that CDON Group AB (publ) is
required to disclose under the Securities Markets Act. This information was
released for publication at 08:00am CET on 27 November 2014.

Important information
This press release does not contain or constitute an invitation or an offer to
acquire, sell, subscribe for or otherwise trade in shares, subscription rights
or other securities in CDON Group. Invitation to the persons concerned to
subscribe for shares in CDON Group will only be made through the prospectus that
CDON Group intends to publish at CDON Group’s website, following the approval
and registration by the Swedish Financial Supervisory Authority (Sw.
Finansinspektionen). The prospectus will contain, among other things, financial
statements as well as information regarding CDON Group's Board of Directors.
This press release has not been approved by any regulatory authority and is not
a prospectus, accordingly investors should not subscribe for or purchase any
securities referred to in this press release except on the basis of information
provided in the prospectus to be published by CDON Group.

In certain jurisdictions, the publication or distribution of this press release
may be subject to restrictions according to law and persons in those
jurisdictions where this press release has been published or distributed should
inform themselves about and abide by such restrictions.

This press release is not directed at persons located in the United States
(including its territories and possessions, any state of the United States and
the District of Columbia) (the ("United States"), Canada, Australia, Hong Kong,
Japan or in any other country where the offer or sale of the subscription
rights, interim shares (Sw. betalda tecknade aktier) or new shares is not
permitted. This press release may not be announced, published or distributed,
directly or indirectly, in or into the United States, Canada, Australia, Hong
Kong, Japan or any other country where such action is wholly or partially
subject to legal restrictions or where such action would require additional
prospectuses, other offer documentation, registrations or other actions in
addition to what follows from Swedish law. Nor may the information in this press
release be forwarded, reproduced or disclosed in such a manner that contravenes
such restrictions or would require such additional prospectuses, other offer
documentation, registrations or other actions. Failure to comply with this
instruction may result in a violation of the United States Securities Act of
1933, as amended (the "Securities Act") or laws applicable in other
jurisdictions.

In addition, if and to the extent that this press release is communicated in any
European Economic Area member state that has implemented Directive 2003/71/EC
(together with any applicable implementing measures, including Directive
2010/73/EC, in any member state, the "Prospectus Directive"), this press release
is only addressed to and directed at persons in that member state who are
"qualified investors" within the meaning of the Prospectus Directive and must
not be acted on or relied on by other persons in that member state. This press
release does not constitute a prospectus within the meaning of the Prospectus
Directive or an offer to the public.

In the United Kingdom, this press release is being distributed only to, and is
directed only at (i) persons who have professional experience in matters
relating to investments falling within Article 19(5) of the Financial Services
and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the
"Financial Promotion Order"), (ii) persons falling within Article 49(2)(a) to
(d) (high net worth companies, unincorporated associations, etc.) of the
Financial Promotion Order, or (iii) other persons to whom it may otherwise be
lawfully communicated (all such persons together being referred to as "relevant
persons"). This press release is directed only at relevant persons and must not
be acted on or relied on by anyone who is not a relevant person.

No subscription rights, interim shares or new shares have been or will be
registered under the Securities Act, or with any other securities regulatory
authority of any state or other jurisdiction of the United States and no
subscription rights, interim shares or new shares may be offered, sold, resold,
transferred, delivered or distributed, directly or indirectly, into or within
the United States or on account of such persons other than pursuant to an
exemption from, or in a transaction not subject to the registration requirements
of the Securities Act, and in compliance with any applicable securities laws of
any state or jurisdiction of the United States. There are no plans to register
any securities mentioned in this press release in the United States or make an
offer to the public in the United States.
For further information, please visit www.cdongroup.com, or contact:
Investor and analyst enquiries
Nicolas Adlercreutz, CFO
Phone: +46 (0) 705 87 44 88
E-mail: ir@cdongroup.com

Press enquiries
Fredrik Bengtsson, Head of Communications
Phone: +46 (0) 700 80 75 04
E-mail: press@cdongroup.com
About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Since the start
in 1999, the Group has expanded and broadened its product portfolio and is now a
leading e‐commerce player in consumer goods and lifestyle products through
CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti.
The group also comprises the payment solution Qliro. In 2013, the group
generated 4.4 billion SEK in revenue. CDON Group’s shares are listed on Nasdaq
Stockholm’s Mid-cap list under short name “CDON”.