MTG’s Viaplay inks partnership agreement with Tele2


MTG’s online streaming service Viaplay enters a partnership with Swedish telecom
operator Tele2, enabling Tele2 to offer Viaplay to their 3.7 million Swedish
mobile and mobile broadband subscribers. The deal increases both the reach and
availability of Viaplay.
The partnership is the first of its kind for Viaplay. Both new and existing
Tele2 customers will have the option to include Viaplay in their subscription
from the end of January 2015.

Over the last year, Viaplay has signed a number of agreements with consumer
platforms such as Samsung, Xbox One, PlayStation 4 and Chromecast, in order to
increase the availability of the service. Viaplay is available on a wide range
of internet connected devices including personal computers, tablets, mobile
phones, smart TVs and gaming consoles. Today’s announcement introduces a new
type of agreement with distributors, and is an additional way forward to
increase consumer access to Viaplay’s leading offering of series, movies, kids
content, and live sports.

“This deal is very positive for Viaplay, as we are now able to offer our great
series, movies, sports, and kids content in more ways and to more people than
before.”

Rikard Steiber, CEO Viaplay

“The demand for mobile data and streaming services is increasing and we look
forward to offering our residential customers the best selection of series and
films.”

Samuel Skott, Head of Customer and product design, Tele2 Sweden

“At MTG we know that great content and consumer choice is the key to success.
This partnership marries constant availability and content for our customers.
Agreements like this one are something we are pursuing moving forward.”

Jørgen Madsen Lindemann, MTG President & CEO

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MTG (Modern Times Group MTG AB (publ.)) is an international entertainment group.
Our operations span six continents and include TV channels and platforms, online
services, content production businesses and radio stations. We are also the
largest shareholder in CTC Media, which is Russia’s leading independent media
company. Our shares are listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which MTG is required to disclose
according to the Securities Market Act and/or the Financial Instruments Trading
Act, and was released at 08:00 CET on 2 December 2014.

Attachments

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