ICA Gruppen presents priorities for 2015

Today, Wednesday, 10 December, ICA Gruppen is arranging a capital markets day in
Stockholm. The programme includes a review of the different segments and the
Group’s strategic priorities for 2015.
CEO Per Strömberg concludes that ICA Gruppen is well on its way to deliver
according to the priorities set for the current year and that the plan is to
continue to streamline operations and create organic growth.

CEO Per Strömberg, says: "The divestment of ICA Norway and the acquisition of
Apotek Hjärtat have been the major changes during the year. At the same time, we
have delivered a very good result in our operating areas.

"In 2015, ICA will among other things continue to develop our loyalty programme,
launch online shopping on a broad front, and develop our pharmacy business and
position within health and wellness. Our priorities for 2015 will enable
continued organic growth and improved profitability."

Ten-point summary of ICA Gruppen’s strategic priorities for 2015:

- Develop and utilise our leading loyalty programme (CRM)

- Strengthen and grow the private label offering

- Ensure competitive prices and price perception

- Design ICA’s new pharmacy business and develop ICA’s position within health
and wellness

- Build a leading position within digital channels

- Strengthen the store network (main focus on pharmacies close to stores,
Lithuania, and metropolitan regions in Sweden)

- Develop and implement major infrastructure project within logistics

- Implement IT outsourcing project

- Introduce ICA’s group-wide values and further develop talent management

- Support customers’ sustainable and healthy choices

ICA Gruppen holds its capital markets day at 13.00-17.00 CET on Wednesday, 10
December 2014 at Spårvagnshallarna in Stockholm. Speakers include Per Strömberg,
CEO ICA Gruppen, Marie Halling, CEO ICA Bank, Sven Lindskog, CFO ICA Gruppen,
Anders Svensson, CEO ICA Sweden, Edgar Sesemann, CEO Rimi Baltic, Liv Forhaug,
SVP Strategy & Business Development ICA Gruppen and Magnus Rosén, Director
Online Development.

For further information, please contact
ICA Gruppen’s press service, telephone: +46 10 422 52 52

ICA Gruppen AB discloses the information provided herein pursuant to the
Securities Market Act and/or the Financial Instruments Trading Act. The
information was submitted for publication at 10.00 CET on Wednesday, 10 December
2014.
ICA Gruppen AB (publ) is one of the Nordic region’s leading retail companies,
with around 2,300 of its own and retailer-owned stores in Sweden, Norway,
Estonia, Latvia and Lithuania. The Group includes the retail companies ICA
Sweden, ICA Norway and Rimi Baltic, ICA Real Estate, which owns and manages
properties and ICA Bank, which offers financial services to Swedish customers.
The Group also includes the wholly owned portfolio company inkClub and partly
owned portfolio companies Cervera and Hemtex. For more information see
icagruppen.se (http://www.icagruppen.se)