MQ strengthens earnings and financial position

It is gratifying that both earnings and cash flow are continuing to develop
positively despite strong figures from the preceding year for MQ. The key to the
financial improvement for the quarter lies in a higher gross margin and
continued favourable cost control.

First quarter (September 2014-November 2014)

  · Net sales amounted to SEK 357 million (372), down 4.0 percent. Sales in
comparable stores fell 4.2 percent (the Swedish Retail Institute Index was down
2.2 percent).
  · The gross margin was 61.0 percent (60.1).
  · Operating profit amounted to SEK 39 million (35), corresponding to an
operating margin of 10.9 percent (9.4).
  · Profit after tax was SEK 29 million (25), corresponding to SEK 0.83 (0.72)
per share after dilution.
  · Cash flow from operating activities totalled SEK 10 million (6).

Events during the first quarter

  · MQ decided to close one store in Bogstadveien, Oslo. At the same time, MQ
has signed a contract for premises in Grensen, Oslo, to create MQ’s first
flagship store in Norway.
  · A decision has been made to launch the MQ Shop Online in Norway in March
2015.
  · The external brand, Jumperfabriken, was launched on MQ Shop online.

Events after the end of the reporting period

  · No events occurred after the end of the reporting period.

För ytterligare information, vänligen kontakta
Christina Ståhl VD och koncernchef: 031-388 80 10
Tony Siberg vVD och CFO: 031-388 84 01

MQ is one of Sweden's leading branded fashion wear chains. Through a mixture of
proprietary and external brands, MQ offers men and women high fashion clothing
in attractive stores. The store chain currently has 120 stores and the objective
is to establish MQ as the leading brand chain in the Nordic region. The MQ share
is listed on NASDAQ OMX Stockholm since June 18th, 2010. For more information,
see www.mq.se (http://www.mqmq.se/).