Sale of investment in Bingo.com Ltd and acquisition of Bingo.com domain and European real money gambling business

Unibet Group plc has, effective 31 December 2014, completed the disposal of its
investment in shares in Bingo.com Ltd. At the same time, Unibet has completed
the acquisition of the domain Bingo.com and the related European real money
gambling business from Bingo.com Ltd.
Unibet will record a non-cash gain on the disposal of the results for the fourth
quarter of 2014, due to be published on 11 February 2015.  This will be treated
as an item affecting comparability and will depend on the share of result of
Bingo.com Ltd that is reported to Unibet for the fourth quarter.

Unibet has made a net payment to Bingo.com Ltd of USD 2 million in connection
with these transactions (representing USD 8 million purchase price for the
Bingo.com domain and European real money business less USD 6 million sale price
for Unibet’s former investment in Bingo.com Ltd’s shares).

Background:

On 4 May 2010, Unibet acquired 15 million shares in Bingo.com Ltd for a cash
consideration of USD 2.25 million (USD 0.15 per share).  This investment has
been accounted for as an associate (Unibet’s shareholding represented
approximately 26 per cent ownership in Bingo.com Ltd in 2010, which has been
reduced to approximately 21 per cent at the time of disposal as a result of
further shares being issued).

At Unibet’s most recent reporting date of 30 September 2014, the carrying value
of Unibet’s investment in Bingo.com Ltd was approximately GBP 1.1 million.

Between 2010 and 2014, the real money gambling business of Bingo.com has been
operated as a white label by Unibet with 70 per cent of net revenues
attributable to Bingo.com and 30 per cent to Unibet.

As a result of the above transactions, Unibet will have full control of the
domain Bingo.com and the related real money gambling business, while Bingo.com
Ltd will be able to focus fully on their social bingo business.
For more information:

Inga Lundberg, Investor Relations      +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Stockholm. Unibet is one of the largest privately-owned gambling operators
in the European market and provides services in 22 languages through
www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be,
www.unibet.ee, www.unibet.com.au, www.maria.com, www.mariacasino.ee and
www.mariacasino.dk. Today, Unibet has 9,5 million customers in over 100
countries. Unibet is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in theUK and is audited and
certified by eCOGRA in relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com
and twitter.com/UnibetGroup