AMSTERDAM, The Netherlands, Jan. 12, 2015 (GLOBE NEWSWIRE) -- via PRWEB - The Amsterdam-based in-store marketing frontrunner, The Music Marketeers BV, is using BroadSign International, LLC's cloud-based digital signage software to power the Burger King "King Channel."
Situated in over 50 of the fast food giant's Dutch locations, the King Channel has an average of three 40" screens per restaurant that entertain and inform customers who choose to eat their meals onsite. Content composed of 70% music videos, 20% live video, 5% advertising and 5% information also assists in reinforcing Burger King's branding and communications.
"The King Channel is our most challenging project and BroadSign proved to be the best option for layering live video streams with a variety of content," said Rob van Rozendaal, Founder of The Music Marketeers. "Not only is the BroadSign platform easy to manage, its vast technical capabilities allow our services to excel and enable us to fulfill our promise: passionate about music, driven by technology."
In addition to Burger King, The Music Marketeers provides its services to a host of retail and hospitality customers such as C&A, McGregor, T-Mobile and MS Fashion.
"BroadSign's relationship with The Music Marketeers is a fine example of how forward-thinking innovators can use our robust software platform to deliver a unique customer experience in the most standard of verticals – in this case, QSR," said Skip Beloff, Vice President of Sales at BroadSign. "We hope that Burger King's move to enhance its restaurant atmosphere through purposeful and high-quality digital signage will inspire others to do the same."
For more information about how BroadSign's platform can be used in the QSR vertical, sign up for a free 60-day trial or book a meeting with a BroadSign representative at Integrated Systems Europe.
About BroadSign
BroadSign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign's latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.
BroadSign's constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
About The Music Marketeers
The Music Marketeers has been one of the front-runners in instore marketing for over twenty years. Working from the insight that music, image and scent optimize the shopping experience, our enthusiastic team has been developing innovative multi media solutions; solutions that have proven themselves over and over again for well known companies – from Benetton to T-Mobile, from C&A to Ahold / Albert Heijn. Our mission: to stimulate an integrated instore experience, so your happy customers keep on coming back.
This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2014/12/prweb12414275.htm