Dublin, Jan. 12, 2015 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/4gnzj2/customer)
has announced the addition of the "Customer Analytics Market by Solution - Global Forecasts and Analysis (2014 - 2019)"
report to their offering.
The organizations across the world and across the industry sectors are revolutionizing their business approach from a customer-centric standpoint, accumulating vast amount of customer intelligence in the process. Accumulation of such data is performed via multi-channel sources; but harnessing this data torrent comes as huge challenge for an organization. Even after implementing sophisticated software systems to a portion of big data to generate feasible segments, many organizations are not able to find expected results. To overcome such challenge the six elements methodology is applied.
The methodology customer analytics market consists of six elements: data, analysis, software, proficiencies, processes and strategy. And this could be applied only when all the elements involved are professionalized and interlinked. The data supporting the analysis has to be in a structured and in enriched form. Then the analysis part needs to be steadfast, shore up by the interactive and scalable software. The outcome of the analysis is then made available for the business decision and accessible at any time. Also the most important point to be noted here is to continuously feed the data for analysis from existing and new channels for better prediction of future trends. The customer analytics market working policy completely supports the six element methodology.
The software solutions in the customer analytics market provide analytical tools, features and processes that examine the customer centric data through descriptive and predictive analytical practices to pilot the customer faced applications. The solution allows an organization to analyze the customer interaction data to optimize the customer decisions and architect customer faced applications that drives customer acquisitions, loyalty, retention, attrition, cross-sell and up-sell, campaigns and many more marketing functionalities.
The company that uses the customer analytics has fostered the detailed view of their customer. The data is accumulated from multiple touch points helps the business to analysis the buying and usage behavior of the product or service by a customer. The use of customer analytics has done a groundwork for targeted marketing, improving return on investments (ROI), systematic cross-selling through segmental analysis and deriving potential group of customers, reducing the customer churn and gaining customer loyalty to the brand, predicting the buying behavior of potential customers and acquisition of new once, and improving the decision making through interactive dashboard and reporting.
The customer analytics market is expected be $1,623.2 million in 2014 and forecasted to be $4,054.9 million by 2019 with a compound annual growth rate (CAGR) of 20.1% for 2014 to 2019.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Customer Analytics Market By Solution
8 Customer Analytics: Market By Service
9 Customer Analytics Market By Deployment Model
10 Customer Analytics: Market By Organization Size
11 Customer Analytics Market By Vertical
12 Customer Analytics Market By Region
13 Competitive Landscape
14 Company Profile
15 Appendix
Companies Mentioned:
- Actuate Software Corporation
- Angoss Software Corporation
- Fair Isaac Corporation (FICO)
- International Business Machine (IBM)
- Oracle Corporation
- Pitney Bowes Inc.
- SAP AG
- SAS Institute Inc.
- Teoco Corporation
- Verint System Inc.
For more information visit http://www.researchandmarkets.com/research/4gnzj2/customer