Husqvarna Group opens concept store

On January 17 2015, the Husqvarna Group opens its first concept store, located
in Barkarby Retail Park, north of Stockholm, Sweden. The store will offer a wide
range of Husqvarna and Gardena products and solutions.
“The concept store will give customers a unique brand experience and allows us
to collect customer insights, test new shop concepts and train dealers and
retailers. The concept store is an opportunity to interact with end-customers
directly and pilot new shop concepts, enabling us to become an even better
business partner to our dealers,” says Kai Wärn, President and CEO of Husqvarna
Group.

Customers will be offered to experience and purchase a wide range of Husqvarna
and Gardena products and solutions. “Our ambition is that the store will be a
meeting and competence center for dealers and their staff, as we will arrange
meetings, product trainings and shop develop­ment. We hope it will become a
forum for our dealers when they want to learn more about our products,” says
Pavel Hajman, President of the Husqvarna Division.

Sofia Axelsson, SVP Global Brands & Marketing says: “The way our customers shop
is developing and changing at an increasing speed, and we need to constantly
optimize our instore experience concepts to meet our customers’ needs. Our
concept store will allow us to evaluate new communication and store concepts
before introducing them to our dealers.”

The Husqvarna Group has a dealer network of approximately 25.000 dealers around
the world.
For additional information, please contact
46 8 738 90 80 or press@husqvarnagroup.com
Husqvarna Group
Husqvarna Group is the world’s largest producer of outdoor power products
including robotic lawn mowers, garden tractors, chainsaws and trimmers. The
Group is also the European leader in consumer watering products and one of the
world leaders in cutting equipment and diamond tools for the construction and
stone industries. The Group’s products and solutions are sold via dealers and
retailers to both consumers and professional users in more than 100 countries.
Net sales in 2013 amounted to SEK 30 billion, and the Group had 14,000 employees
on average in more than 40 countries.