New Vice President Sales to KappAhl

Camilla Wernlund has been appointed Vice President Sales and member of the
KappAhl Group executive management team from 16 February 2015. Camilla has
worked as Concept Manager at KappAhl since 2011 and has driven the development
of the fashion chain's new store concept. Before that she has many years of
experience in senior positions in the retail and service industry.
      - I am very pleased that we now can associate Camilla, her great
dedication and extensive experience even closer to our continued efforts to
strengthen the relationship with our customer, says President and CEO Johan
Åberg.
From 16 February Camilla Wernlund, born in 1971, manages and develops KappAhl's
sales organization.  Camilla has worked as a Concept Manager at KappAhl since
2011 and has extensive industry experience from sales with other retail
companies. KappAhl's new Vice President Sales has a clear vision for the work
closest to the customer.
      – I am looking forward to continue to contribute in the work that I am
passionate about; to develop KappAhl's total customer experience to be the best
on the market, says the future Vice President Sales Camilla Wernlund.

Camilla Wernlund will enter her new position after the handover of former Vice
Presiden Sales Stefan Högkvist who will go to another post.
For further information

Camilla Wernlund, future Vice President Sales. Tel +46 704 715 855,
camilla.wernlund@kappahl.com
Johan Åberg, President and CEO. Tel +46 706 099 973, johan.aberg@kappahl.com

For company information and photos
Charlotte Högberg, Head Public Relations. Tel. +46 704 715 631,
charlotte.hogberg@kappahl.com
KappAhl was founded in 1953 and is a leading fashion chain in the Nordic region
with nearly 400 stores in Sweden, Norway, Finland and Poland together with Shop
Online. KappAhl offers good-value fashion of its own design to a wide range of
consumers – women, men and children – with a particular focus on women in the
mid-life age range. 19% of the range is sustainability labelled. In 2013/2014,
the turnover was SEK 4.7 billion and the number of employees approx. 4,000.
KappAhl is quoted on NASDAQ Stockholm. For more information, please visit
www.kappahl.com.