Tradedoubler acquires Adnologies

Tradedoubler, a leading performance marketing company, today announced the
acquisition of the independent German technology company Adnologies.

The purchase of Adnologies will give Tradedoubler access to technologies that
complement and extend its current offering in line with the new corporate
strategy announced in November.

Adnologies’ products and services cover a wide range of the digital value chain
within data-driven advertising, including ad server, demand-side platform (DSP),
data management platform (DMP), data exchange (DX), and supply-side platform
(SSP) as well as dynamic display and video creation tools.

The company has 15 employees of which seven are developers. In 2014 annual
revenues amounted to EUR 2.2 M. Adnologies was founded in 2006 and has been
headquartered in Hamburg.

The acquisition was completed today.

Speaking about the acquisition, Matthias Stadelmeyer, CEO of Tradedoubler said,
“I am delighted to announce the acquisition of Adnologies.  Their product
portfolio perfectly complements our own and therefore this is a further
important step in the development of our recently announced corporate strategy
that will see us become the leader in creating smarter results for our clients
through traffic, technology and expertise.”

Stockholm, January 26, 2015
TradeDoubler AB (publ.)

The information in this announcement is required to be disclosed by TradeDoubler
AB under the Swedish Securities Markets Act (Sw. lagen om
värdepappersmarknaden). This information was released for publication at 13.15
CET on January 26, 2015.
For further information, please contact:
Matthias Stadelmeyer, CEO Tradedoubler

Phone: +46 8 405 08 00
Email: matthias.stadelmeyer@tradedoubler.com
About Tradedoubler
Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with detailed in
-country expertise. It helps 2,000 advertisers achieve their business goals
through its high quality network of 140,000 publishers and was the first to
offer an integrated e- and m-commerce offering to help advertisers extend their
online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia
and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More
information can be found on www.tradedoubler.com