Cafe Serendipity Holdings, Inc., fka Force Fuels, Inc., Announces Its Third California Branded Licensed Store

HENDERSON, NV--(Marketwired - Feb 5, 2015) - Café Serendipity Holdings, Inc. (OTC PINK: FOFU) (the "Company"), fka Force Fuels, Inc., a brand builder focused on the build-out of a national brand in recreational, medical and growers marijuana industry, is pleased to announce that it has closed its third agreement for the rebranding of a medical marijuana dispensary in Big Bear, California with Golden State Big Bear, Inc. Under the terms of the licensing agreement, Café Serendipity is to receive a percentage of the sales in the branded, licensed stores.

Café Serendipity continues to focus on rebranding existing stores with our branded formula that should prove to have an immediate impact with this store and resonate with its customers. The company will continue to add additional licensees over the next few quarters in California, Nevada, Colorado, and Oregon.

"We further believe that there is a huge opportunity to rebrand growers, medical marijuana dispensaries and recreational stores thereby branding the supply chain from seed to sell under our Café Serendipity brand. The company is launching its sales initiative next Monday throughout the states in which it is legal to sell marijuana to prospective licensees that are interested in opening stores under our brand," said Bob McNulty, Chairman of Café Serendipity.

About Café Serendipity Holdings, Inc., fka Force Fuels, Inc.

Based in Henderson, Nevada, Café Serendipity Holdings, Inc. owns and operates Café Serendipity. It is a builder of upscale branded turnkey retail stores solutions, technology, quality control science to the recreational, medical and growers marijuana industry. The company plans to market its unique brand and product lines through a coast to coast licensing network to growers, recreational and the approximately 6,000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.) ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.) filings with the OTC Markets, Securities and Exchange Commission and/or the company's website.