Swedish Match – update on Scandinavian Tobacco Group

As communicated earlier, Swedish Match with the other shareholder of
Scandinavian Tobacco Group (STG) have engaged advisors to assess strategic
alternatives with regards to STG. In the strategic review further opportunities
have been identified and the shareholders of STG have agreed that it is in their
best interests to continue growing STG under the leadership of Niels
Frederiksen, the newly appointed CEO, in view of a potential future Initial
Public Offering.
On January 30, STG announced the appointment of Niels Frederiksen as CEO,
replacing the departing CEO, Anders Colding Friis. Niels Frederiksen is
currently the company’s Executive Vice President of the global supply chain and
member of the Executive Board. Over the past years, Niels has played an
instrumental role in building STG to what it is today, as well as in developing
the future strategic direction of the company, where further operational
improvements and increased capital efficiency have been identified as
significant opportunities for increased profitability and return on capital.

“We believe that Niels Frederiksen has the experience and leadership skills
necessary to further develop this great company,” says Lars Dahlgren, President
and CEO of Swedish Match and a member of the Board of Directors of STG.

While no final decision has been made, the shareholders of STG have agreed to
evaluate a potential Initial Public Offering.

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For further information, please contact:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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The character of this information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Swedish Securities Markets Act. The
information was disclosed to the media on 9 February, 2015 at 08.45 a.m. (CET).
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches and lighters).Well
known brands include General snus, Longhorn moist snuff, White Owl cigars, Red
Man chewing tobacco, Fiat Lux matches, and Cricket lighters. The Group sells
products across the globe, with production units in six countries. The Group’s
global operations generated sales of 12,947 MSEK for the twelve month period
ending September 30, 2014. The Swedish Match share is listed on NASDAQ OMX
Stockholm (SWMA).
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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com