Kesko Group's comparatives according to the new segment structure for the period 1 Jan. 2014-31 Dec. 2014


KESKO CORPORATION STOCK EXCHAGE RELEASE 10.2.2015 AT 09.10 1(3)

Kesko Group's comparatives according to the new segment structure for the period
1 Jan. 2014-31 Dec. 2014

Kesko Group's segments as from 1 January 2015
The Group's divisions, namely the grocery trade, the home improvement and
speciality goods trade and the car and machinery trade, have been identified as
Kesko Group's reportable segments as from 1 January 2015 (stock exchange release
on 27 November 2014).

The grocery trade comprises the food trade operated in Finland based on the K-
retailer business model, K-citymarket's home and speciality goods trade, K-food
stores in Russia and Kespro Ltd's wholesale trade of groceries.

The chains of the home improvement and speciality goods trade are K-rauta,
Rautia, K-maatalous, Byggmakker, Senukai, OMA, Anttila, NetAnttila and Kodin
Ykkönen, Intersport and Budget Sport, Asko and Sotka, Musta Pörssi as well as
Kookenkä. The home improvement and speciality goods trade has operations in
eight countries.

The car and machinery trade comprises VV-Auto and Konekesko.

Further information is available from Jukka Erlund, Senior Vice President, Chief
Financial Officer, telephone +358 105 322 113, and Eva Kaukinen, Vice President,
Group Controller, telephone +358 105 322 338.

KESKO CORPORATION


Merja Haverinen
Vice President, Group Communications


ATTACHMENTS
Net sales by segment for 2014
Operating profit by segment for 2014
Operating profit excluding non-recurring items by segment for 2014
Operating margin excluding non-recurring items by segment for 2014
Capital employed by segment for 2014
Return on capital employed excluding non-recurring items by segment for 2014
Capital expenditure by segment for 2014
Personnel average by segment for 2014
Kesko Group's sales in euros excluding value added tax for 2014

DISTRIBUTION
NASDAQ OMX Helsinki Ltd
Main news media
www.kesko.fi



Net sales by segment     1-3/  4-6/  7-9/ 10-12/ 1-12/
(€ million)              2014  2014  2014   2014  2014

Grocery trade           1,102 1,202 1,190  1,260 4,754

Home improvement and
speciality goods trade    761   890   877    796 3,324

Car and machinery trade   272   283   240    216 1,011

Common operations and
eliminations               -6    -5    -3     -5   -19

Group total             2,129 2,371 2,304  2,267 9,071


Operating profit by segment  1-3/ 4-6/ 7-9/ 10-12/ 1-12/
(€ million)                  2014 2014 2014   2014  2014

Grocery trade                44.3 54.4 58.3   59.1 216.2

Home improvement and
speciality goods trade      -62.5  8.4 -0.5    2.0 -52.6

Car and machinery trade       8.2 10.9  8.7    1.6  29.4

Common operations and
eliminations                 -3.1 -4.4 -3.1  -31.0 -41.6

Group total                 -13.0 69.4 63.4   31.7 151.4



Operating profit excl.
non-recurring items      1-3/ 4-6/ 7-9/ 10-12/ 1-12/
by segment (€ million)   2014 2014 2014   2014  2014

Grocery trade            45.4 55.3 60.3   62.2 223.2

Home improvement and
speciality goods trade  -31.4  5.8 18.2    7.1  -0.3

Car and machinery trade   8.2 10.9  8.7    1.8  29.6

Common operations and
eliminations             -3.1 -4.4 -3.1   -9.3 -19.9

Group total              19.1 67.6 84.0   61.9 232.6


Operating margin                        1-3/ 4-6/ 7-9/ 10-12/ 1-12/
excl. non-recurring items by segment, % 2014 2014 2014   2014  2014

Grocery trade                            4.1  4.6  5.1    4.9   4.7

Home improvement and
speciality goods trade                  -4.1  0.6  2.1    0.9   0.0

Car and machinery trade                  3.0  3.8  3.6    0.8   2.9

Group total                              0.9  2.9  3.6    2.7   2.6


Capital employed by
segment, cumulative      1-3/  4-6/  7-9/ 10-12/ 1-12/
average (€ million)      2014  2014  2014   2014  2014

Grocery trade           1,019 1,034 1,005    984 1,007

Home improvement and
speciality goods trade    869   888   879    866   876

Car and machinery trade   169   165   145    167   162

Common operations and
eliminations              317   320   304    305   310

Group total             2,375 2,407 2,332  2,323 2,354


Return on capital employed excl. non-recurring       1-3/ 4-6/ 7-9/ 10-12/ 1-12/
items by segment, %                                  2014 2014 2014   2014  2014

Grocery trade                                        17.8 21.4 24.0   25.3  22.2

Home improvement and
speciality goods trade                              -14.5  2.6  8.3    3.3   0.0

Car and machinery trade                              19.5 26.4 24.0    4.3  18.3

Group total                                           3.2 11.2 14.4   10.7   9.9


Capital expenditure       1-3/ 4-6/ 7-9/ 10-12/ 1-12/
(€ million)               2014 2014 2014   2014  2014

Grocery trade               20   31   27     21    98

Home improvement and
speciality goods trade      14   17   20     20    71

Car and machinery trade      3    7    2      3    14

Common operations and
eliminations                 7    1    3      0    11

Group total                 43   56   52     43   194


                            1-3/   1-6/   1-9/  1-12/
Personnel average           2014   2014   2014   2014

Grocery trade              5,979  6,151  6,192  6,176

Home improvement and
speciality goods trade    11,991 12,103 12,141 12,105

Car and machinery trade    1,228  1,250  1,253  1,244

Others                       417    432    438    451

Group total               19,616 19,935 20,024 19,976




Kesko Group's sales in euros excluding value added tax in 2014 (VAT 0%):

                          Home improvement        Car and           Common
                  Grocery   and speciality      machinery   operations and
€ million           trade      goods trade          trade     eliminations Total


January             370.7            234.0          100.6             -1.1 704.2


February            347.3            233.1           81.4             -2.6 659.2


March               392.8            308.0           96.2             -2.8 794.3


April               416.8            306.9           98.8             -1.3 821.2


May                 393.5            306.2           99.7             -2.3 797.1


June                402.9            298.2           92.3             -1.4 792.1


July                410.6            294.1           92.9             -0.5 797.1


August              398.6            302.9           78.1             -0.8 778.8


September           393.8            300.6           74.2             -1.3 767.3


October             416.5            304.7           79.9             -1.5 799.6


November            378.9            255.7           72.4             -1.7 705.3


December            479.8            252.4           67.3             -1.4 798.0



[HUG#1893080]